Skip to content
Betterment's Launch Marketing Template
Betterment's Launch Marketing TemplateLaunch TierProject Overview
Project management
Launch marketing
Checkpoint communications
More
Share
Explore
Launch marketing

PMM Only

🚨🚨🚨 This page is for the PMM ONLY to update.

Main Timeline
1
Search
Tasks
Status
Start Day of Week
Start
Effort
End
Assigned To
Notes
Modified on
Modified by
Week #
1
Positioning
Deadline
Monday
4/1/20
1 day
4/2/20
​
​
5/5/20, 3:28 PM
AC
Al Chen
14
2
Write Creative Brief
Deadline
Monday
4/1/20
1 day
4/2/20
​
​
5/5/20, 3:28 PM
AC
Al Chen
14
3
Initial Creative Review
Meeting
Tuesday
4/2/20
1 day
4/3/20
​
​
5/5/20, 3:28 PM
AC
Al Chen
14
4
Define Naming
Deadline
Tuesday
4/2/20
1 day
4/3/20
​
​
5/5/20, 3:28 PM
AC
Al Chen
14
5
Pre-Kickoff
Meeting
Wednesday
4/3/20
1 day
4/4/20
​
​
5/5/20, 3:28 PM
AC
Al Chen
14
6
Final Creative Review
Meeting
Thursday
4/4/20
1 day
4/5/20
​
​
5/5/20, 3:28 PM
AC
Al Chen
14
7
Marketing Kickoff
Meeting
Monday
4/8/20
-
4/8/20
​
​
5/5/20, 3:28 PM
AC
Al Chen
15
8
Creative Review
Meeting
Wednesday
4/10/20
-
4/10/20
​
​
5/5/20, 3:28 PM
AC
Al Chen
15
9
Tax Day
Important date
Tuesday
4/16/20
-
4/16/20
​
​
5/5/20, 3:28 PM
AC
Al Chen
16
10
Final Creative Review
Deadline
Wednesday
4/17/20
-
4/17/20
​
​
5/5/20, 3:28 PM
AC
Al Chen
16
11
Core Portfolio Update
Important date
Tuesday
4/23/20
-
4/23/20
​
​
5/5/20, 3:28 PM
AC
Al Chen
17
12
Freeze Week
Deadline
Wednesday
4/24/20
7 days
5/1/20
​
​
5/5/20, 3:28 PM
AC
Al Chen
17
13
Dry Run
Meeting
Monday
4/29/20
-
4/29/20
​
​
5/5/20, 3:28 PM
AC
Al Chen
18
14
Launch Day
Meeting
Wednesday
9/19/20
-
9/19/20
​
​
5/5/20, 3:28 PM
AC
Al Chen
38
There are no rows in this table
⁠

Main Channels
4
Search
Audience
Launch piece
Status
Assigned to
Channel
Link to content
Date going live
Time going live
Live?
Customers
8
Announcement post
Compliance Approved
ED
Elizabeth Derby
Resource Center
​
5/1/2020
​8:25 AM
Publish FAQs
In Progress
​
CRM
​
5/1/2020
​8:25 AM
Update old posts
In Compliance
​
Resource Center
​
5/1/2020
​8:25 AM
Announcement email
Not Started
ED
Elizabeth Derby
CRM
​
5/1/2020
​11:00 AM
Update FAQs
Not Started
​
FAQ/Macro
​
5/1/2020
​11:00 AM
Monthly email modal
Not Started
​
CRM
​
5/1/2020
​11:00 AM
Post to social
Compliance Approved
​
Brochure
​
5/1/2020
​8:25 AM
Update onboarding drip
Compliance Approved
​
CRM
​
5/1/2020
​11:00 AM
Prospects
8
landing page
Compliance Approved
​
Brochure
​
5/1/2020
​8:25 AM
Updates to content on brochure site
Not Started
​
Brochure
​
5/1/2020
​8:25 AM
Update screenshots in videos
Not Started
​
Brochure
​
5/1/2020
​8:25 AM
Press release (TBD)
Not Started
​
PR
​
5/1/2020
​8:30 AM
Announcement email
Not Started
​
CRM
​
5/1/2020
​11:00 AM
Announcement post
Not Started
​
Resource Center
​
5/1/2020
​11:00 AM
Demo for sales
Not Started
​
Other
​
5/1/2020
​11:00 AM
Reach out to affilates
Not Started
​
Affiliates
​
5/1/2020
​9:00 AM
⁠

Main Positioning
0
Search
Audience
Audience Attributes
Problem
Solution
Positioning statement
Product/Feature Description
Key Messaging
1
Customers
Most active users Interested in trying new products
Strollr's are difficult to steer
New guidance system
New guidance system has finally been launched!
Integrated with Google Maps
Turn by turn sidewalk directions
Turn by turn
Integrated with products you love
Takes your current Strollr to the next level
2
Prospects
Like participating in forums
Your existing Stroller doesn't have a guidance system
New guidance system
Strollr means you never have to push your stroller again!
Integrated with Google Maps
Turn by turn sidewalk directions
Turn by turn
Partnered with the best mapping out there
Reinvent your Stroller game
There are no rows in this table
⁠

Channel Tiers
0
Search
Team
Channel
Icon
Tiers
Owned
Brochure
Tier 1Tier 2Tier 3
Resource Center
Tier 1Tier 2Tier 3
FAQ/Macro
Tier 1Tier 2Tier 3
CRM
Tier 1Tier 2Tier 3
Social
Tier 1Tier 2Tier 3
Earned
PR
Tier 3
Paid
Display
Tier 3
Affiliates
Tier 2Tier 3
SEM
Tier 2Tier 3
Other
Tier 3
⁠
Related Docs
Three simple tips to ensure you're driving results from written documents.
Two-way writeups: Coda’s secret to shipping fast
Lane Shackleton
Four Myths of Bundling
Shishir Mehrotra
Product-market fit is the number one reason why startups succeed. This document contains a powerful engine to define, measure, and systematically increase product/market fit. It can even generate your roadmap for you!
The Superhuman Product/Market Fit Engine
Rahul Vohra
A brief intro to our Product Requirements Doc template
Figma's approach to modern PRDs
Yuhki Yamashita
How my team uses pre-mortems to prevent major problems for important launches and initiatives.
Pre-mortems: How a Stripe Product Manager predicts & prevents problems before launch
Shreyas Doshi
A technique for making difficult decisions—formed in my time as a Google and Facebook exec, and widely deployed at Square.
Gokul's S.P.A.D.E. Toolkit
Gokul Rajaram
How we redesigned and relaunched the Uber driver app
Uber's App Redesign Project Doc
Yixin Zhu
How every company can recreate one of Google's most famous internal tools.
Rethinking Google's Famous LaunchCal
Shiva Rajaraman
5 Tips to Write a Press Release For Your Business
Offineeds Digital
A tool for structured product discovery and retrospectives strong enough for high-growth startups.
Product Alignment Framework: How Miro navigated explosive growth to 20 million users
Farbod Saraf
This team hub template can be you digital HQ, combining a team wiki, project management, asset library, meetings, and requests. Help your teammates avoid context switching and give them the information they need to succeed all in one place.
Design Team Hub
John Scrugham
Related Categories
Marketing
Go-to-market strategy
Project overviews
Project planning
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.