Launch marketing

PMM Only

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Main Timeline
1
Tasks
Status
Start Day of Week
Start
Effort
End
Assigned To
Notes
Modified on
Modified by
Week #
1
Positioning
Deadline
Monday
4/1/20
1 day
4/2/20
5/5/20, 3:28 PM
AC
Al Chen
14
2
Write Creative Brief
Deadline
Monday
4/1/20
1 day
4/2/20
5/5/20, 3:28 PM
AC
Al Chen
14
3
Initial Creative Review
Meeting
Tuesday
4/2/20
1 day
4/3/20
5/5/20, 3:28 PM
AC
Al Chen
14
4
Define Naming
Deadline
Tuesday
4/2/20
1 day
4/3/20
5/5/20, 3:28 PM
AC
Al Chen
14
5
Pre-Kickoff
Meeting
Wednesday
4/3/20
1 day
4/4/20
5/5/20, 3:28 PM
AC
Al Chen
14
6
Final Creative Review
Meeting
Thursday
4/4/20
1 day
4/5/20
5/5/20, 3:28 PM
AC
Al Chen
14
7
Marketing Kickoff
Meeting
Monday
4/8/20
-
4/8/20
5/5/20, 3:28 PM
AC
Al Chen
15
8
Creative Review
Meeting
Wednesday
4/10/20
-
4/10/20
5/5/20, 3:28 PM
AC
Al Chen
15
9
Tax Day
Important date
Tuesday
4/16/20
-
4/16/20
5/5/20, 3:28 PM
AC
Al Chen
16
10
Final Creative Review
Deadline
Wednesday
4/17/20
-
4/17/20
5/5/20, 3:28 PM
AC
Al Chen
16
11
Core Portfolio Update
Important date
Tuesday
4/23/20
-
4/23/20
5/5/20, 3:28 PM
AC
Al Chen
17
12
Freeze Week
Deadline
Wednesday
4/24/20
7 days
5/1/20
5/5/20, 3:28 PM
AC
Al Chen
17
13
Dry Run
Meeting
Monday
4/29/20
-
4/29/20
5/5/20, 3:28 PM
AC
Al Chen
18
14
Launch Day
Meeting
Wednesday
9/19/20
-
9/19/20
5/5/20, 3:28 PM
AC
Al Chen
38
There are no rows in this table

Main Channels
4
Audience
Launch piece
Status
Assigned to
Channel
Link to content
Date going live
Time going live
Live?
Customers
8
Announcement post
Compliance Approved
ED
Elizabeth Derby
Resource Center
5/1/2020
鈥8:25 AM
Publish FAQs
In Progress
CRM
5/1/2020
鈥8:25 AM
Update old posts
In Compliance
Resource Center
5/1/2020
鈥8:25 AM
Announcement email
Not Started
ED
Elizabeth Derby
CRM
5/1/2020
鈥11:00 AM
Update FAQs
Not Started
FAQ/Macro
5/1/2020
鈥11:00 AM
Monthly email modal
Not Started
CRM
5/1/2020
鈥11:00 AM
Post to social
Compliance Approved
Brochure
5/1/2020
鈥8:25 AM
Update onboarding drip
Compliance Approved
CRM
5/1/2020
鈥11:00 AM
Prospects
8
landing page
Compliance Approved
Brochure
5/1/2020
鈥8:25 AM
Updates to content on brochure site
Not Started
Brochure
5/1/2020
鈥8:25 AM
Update screenshots in videos
Not Started
Brochure
5/1/2020
鈥8:25 AM
Press release (TBD)
Not Started
PR
5/1/2020
鈥8:30 AM
Announcement email
Not Started
CRM
5/1/2020
鈥11:00 AM
Announcement post
Not Started
Resource Center
5/1/2020
鈥11:00 AM
Demo for sales
Not Started
Other
5/1/2020
鈥11:00 AM
Reach out to affilates
Not Started
Affiliates
5/1/2020
鈥9:00 AM

Main Positioning
0
Audience
Audience Attributes
Problem
Solution
Positioning statement
Product/Feature Description
Key Messaging
1
Customers
Most active users Interested in trying new products
Strollr's are difficult to steer
New guidance system
New guidance system has finally been launched!
Integrated with Google Maps Turn by turn sidewalk directions
Turn by turn Integrated with products you love Takes your current Strollr to the next level
2
Prospects
Like participating in forums
Your existing Stroller doesn't have a guidance system
New guidance system
Strollr means you never have to push your stroller again!
Integrated with Google Maps Turn by turn sidewalk directions
Turn by turn Partnered with the best mapping out there Reinvent your Stroller game
There are no rows in this table

Channel Tiers
0
Team
Channel
Icon
Tiers
Owned
Brochure
Tier 1Tier 2Tier 3
Resource Center
Tier 1Tier 2Tier 3
FAQ/Macro
Tier 1Tier 2Tier 3
CRM
Tier 1Tier 2Tier 3
Social
Tier 1Tier 2Tier 3
Earned
PR
Tier 3
Paid
Display
Tier 3
Affiliates
Tier 2Tier 3
SEM
Tier 2Tier 3
Other
Tier 3
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