Project Overview

Use this template to outline key elements of the upcoming project and keep the information updated as the project progresses.
Project Summary
Define the problem statement and how this feature will add value to the customer. Be specific about your audience and their pain points.

First principles:
Detail the primary project objective, including the key tenets and customer claims we want to make as part of this project.
Long term vision:
Include details on the long-term vision for this feature.

Supporting Data
Details and links to research or insights that support the hypothesis you identified above.

Key Decisions
List the key decisions that have been or need to be made for this project to proceed.

Decision Made
What needs to be decided?
What was decided?
Why did we decide on this?
Who decided?
1
Are we using X vendor?
Yes. We will use X vendor.
X vendor agreed to our terms. Contract is signed.
ED
Evan Davies
No results from filter
Decisions Needed
What needs to be decided?
Date Decision Needed By
Date Added
1
Are we using X vendor?
4/2/2018
6/28/2018, 12:52 AM
2
When are we launching?
4/4/2018
6/28/2018, 12:52 AM
3
How will we handle joint accounts?
4/18/2018
6/28/2018, 12:52 AM
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Expected Business Impact
Explain the business impact of this project and identify key product metrics (e.g. traffic, conversion, etc)

Key Product Metrics
1
Conversion metric 1
2
Conversion metric 2
3
Conversion metric 3
4
Conversion metric 4
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Scope
Detail project scope, milestones, and requirements. Frame milestones in terms of outcomes and learnings.

Milestone 1 (Level of effort):
Cupcake ipsum dolor.
Sit amet gingerbread wafer marzipan lollipop.

Milestone 2 (Level of effort):
Cupcake ipsum dolor.
Sit amet gingerbread wafer marzipan lollipop.

Milestone n (Level of effort):
Cupcake ipsum dolor.
Sit amet gingerbread wafer marzipan lollipop.

Marketing Claims & Plan
Summarize the marketing claims we’ll make and how the feature will be marketed to customers.
Launch Tier:
@Tier 1
Audience:
Prospects
Positioning Statement
Strollr means you never have to push your stroller again!

Owned
5
landing page
Updates to content on brochure site
Update screenshots in videos
Announcement email
Announcement post
Earned
0
Paid
0


Risks & Dependencies
Risk / Dependency
Date Raised
Date Resolved
Status / Update
Risk level
Status
1
Describe the risk here.
6/28/2018
4/2/2018
Describe your update here.
0
0
☺️ Resolved
2
Describe the risk here.
6/28/2018
Describe your update here.
0
1
👋 Just flagging
3
Describe the risk here.
6/28/2018
Describe your update here.
0
2
⚠️ Pretty Risky
4
Describe the risk here.
6/28/2018
Describe your update here.
0
3
🚨 Big Risk
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Working group & stakeholders
Identify the working group and key stakeholders.

Working Group:
Product:
Design:
Engineering:
PMM/Mktg/Sales:
Other:

Stakeholders:
Etc.:
Etc.:


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