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Betterment's Launch Marketing Template
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Launch marketing
Launch Day Schedule
Launch day is
Sun, Jun 28, 2020
!
Launch Day Plan
Date going live
Launch piece
Channel
Link to content
Time going live
Live?
5/1/2020
13
Announcement post
Resource Center
8:25 AM
Publish FAQs
CRM
8:25 AM
Update old posts
Resource Center
8:25 AM
Announcement email
CRM
11:00 AM
Update FAQs
FAQ/Macro
11:00 AM
Monthly email modal
CRM
11:00 AM
Post to social
Brochure
8:25 AM
landing page
Brochure
8:25 AM
Update onboarding drip
CRM
11:00 AM
Updates to content on brochure site
Brochure
8:25 AM
Update screenshots in videos
Brochure
8:25 AM
Announcement email
CRM
11:00 AM
Announcement post
Resource Center
11:00 AM
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