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Betterment's Launch Marketing Template
Betterment's Launch Marketing TemplateLaunch TierProject Overview
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Launch marketing

Launch Day Schedule

Launch day is
Sun, Jun 28, 2020
⁠
!

Launch Day Plan
4
Search
Date going live
Launch piece
Channel
Link to content
Time going live
Live?
5/1/2020
13
Announcement post
Resource Center
​
​8:25 AM
Publish FAQs
CRM
​
​8:25 AM
Update old posts
Resource Center
​
​8:25 AM
Announcement email
CRM
​
​11:00 AM
Update FAQs
FAQ/Macro
​
​11:00 AM
Monthly email modal
CRM
​
​11:00 AM
Post to social
Brochure
​
​8:25 AM
landing page
Brochure
​
​8:25 AM
Update onboarding drip
CRM
​
​11:00 AM
Updates to content on brochure site
Brochure
​
​8:25 AM
Update screenshots in videos
Brochure
​
​8:25 AM
Announcement email
CRM
​
​11:00 AM
Announcement post
Resource Center
​
​11:00 AM
⁠
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