Launch marketing

For Channel Owners

The following are references to more detailed plans that support the product launch. Each plan has specific actions that are required to bring the functional area up to a level of acceptable launch readiness.
Calendar
1
Search
Today
April 2020
MonthWeekDay
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Positioning
Pre-Kickoff
Write Creative Brief
Final Creative Review
Initial Creative Review
Define Naming
Final Creative Review
Marketing Kickoff
Creative Review
Tax Day
Final Creative Review
Core Portfolio Update
Freeze Week
Freeze Week
Dry Run


Channel Plan Management
4
Search
Not Started
7
Announcement email
Update FAQs
Monthly email modal
Updates to content on brochure site
Update screenshots in videos
Announcement email
Announcement post
In Progress
1
Publish FAQs
In Compliance
1
Update old posts
Compliance Approved
4
Announcement post
Post to social
landing page
Update onboarding drip


Creative Brief
Goals
5
Metric
D7 Target
D30 Target
D90 Target
1
Conversion metric 1
2
Conversion metric 2
3
Conversion metric 3
4
Conversion metric 4
There are no rows in this table
Select Audience:
Customers
Audience attributes
Most active users Interested in trying new products
Problem Statement
Strollr's are difficult to steer
Feature Description
Integrated with Google Maps Turn by turn sidewalk directions
Positioning Statement
New guidance system has finally been launched!
Key Messaging
Turn by turn Integrated with products you love Takes your current Strollr to the next level





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