Project Overview

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Background

Proposed plan

Provide a quick overview of the project. What problem are you trying to solve? Who’s the intended audience?

Project rationale

Describe why this project or experiment is important.

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Alignment to goals: Describe how this project supports higher-level business goals.

Meets customer needs: Don’t forget the customer (or needs of the intended audience).

Value props: Describe the benefits and advantage of the product feature or service you’re launching.

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Describe what results you hope to achieve, including a chart to present data to support this.

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Any concerns or risks anticipated?

Concern

Description

Mitigation

There are no rows in this table

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What are the key reasons for moving forward with this proposal despite the concern?

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