PROFIT LAB

Pre-Training Day 3: Customer Research That Kills!
Pre-Training Day 3: Customer Research That Kills!

Lesson Overview

Understand How to Effectively Research For Podcasting

Learn the Best Sites For Podcast Research

Learn How to PodHack

This pre-training section will take you through some of the basics of understanding how to effectively begin research for your new podcast.

Homework Assignment...

PodHack 5 Potential Competitors and Analyze Their Shows

Welcome to the next portion of your Pre-Training!

In this section I'm going to be covering some ways you can use your competition to shape your podcast...

It's usually not a bad idea to be aware of who your competitors are, and it's not all about keeping them at arms length.

By looking at what your competition is doing with their podcast, you can use this to create amazing content for your own podcast.

You can do things like:

Know WHO to Interview - If they've been on your competitors show it means they're open to interviews

Understand Your Competitions Style - If you're coming into a really competitive space, you can get a clearer idea of what types of podcasts are being done on others shows

See Who's Dominating The Space - Find out who the top shows are so you can evaluate who to WATCH, who to MODEL and who to AVOID

Discover Topic Ideas For Your Own Show - You can draw inspiration from competitors to see what topics are being discussed to give you inspiration for your own show

Let's get into the training!

The Best Sites For Your Podcast Research

In this very brief pre-training I'm going to show you some of the best ways you can research your competitors podcasts.

These websites and tools will allow you to do the research your show needs easily and quickly.

iTunes Official Podcast Genre Charts

(and the top 200 podcasts for each genre)

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iTunes Podcast Directory(click to head directly there)⁠

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The iTunes Podcast Directory is one of the best places to go to get a good idea about what Genre you want your podcast to be listed underneath.

Here you can look at all of the top 200 podcasts listed under each category and see all of the available genres that you can choose from!

This is a great place to go as you are planning out what 'category' you want your show to be listed under.

Remember, sometimes it's easier to get to the top of a chart in a alternative category, so think about who you want to try and attract and what genre would work best.

Listen Notes

(the best podcast search engine)

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Listen Notes(click to head directly there)⁠

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Listen Notes is one of the most underused and AWESOME websites there is available for podcasts. You can do a whole bunch of awesome things with this Podcast search engine.

If you want to look specifically for podcasts related to certain topics you can go ahead a search!

This is one of the BEST tools you can use to find Podcasts to be featured on as a guest.

For example, want to talk about Dogs?

Type in 'Dogs' into the search results and find every Podcast Episode and Show that features Dogs in it's name.

I've found this tool to be particularly useful to find specific episodes related to a topic.

For example, if you want to find out if Tim Ferris ever talked about creating a blog, you could use listen notes to search all of his episodes for the mention of the word 'blog'.

Pretty sweet!

Pod Charts

(check the charts at a glance & track your show)

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Pod Charts(click to head directly there)⁠

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Podcharts is an awesome tool you can use to easily keep track of your own podcast ranking, but can also view through who's dominating the charts for each category.

What's fun with Pod Charts is you can change the country that you're looking through! Want to see who's top of the UK podcast chart for Business? Easy!

How about Australia? Spain? America? Canada? Easy!

Pod Rover

(keep track of your reviews from every country)

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Pod Rover(click to head directly there)⁠

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While not strictly customer research related... I couldn't help but mention Pod Rover.

Pod Rover is probably my favourite online tool for podcasting. Every day I get emails from them telling me about reviews I've received.

Not only is this super motivating, it's also an amazing way for you to keep track on what's happening with your show.

Have your reviews slowed up? Have they sped up? It's good to keep your finger on the pulse.

iTunes Podcast App

(It's right in front of you)

Finally the last and actually most overlooked place to get competitor research is to look inside the iTunes app itself.

Using both the charts, and the search option and typing in your keywords you can find competitors and potential podcasts for you to get onto.

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https://youtu.be/WD3ExmIM8iA⁠

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Pre-Training Day 3: Customer Research That Kills!Pre-Training Day 3: Customer Research That Kills!