Understand the structure of the sale so you can bridge from podcast interview to pitch
Breaking down the three parts of a podcast interview: Pre-Interview, Interview, Post-Interview
Lesson 7 Part I: Structure of the Sale
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In this lesson we are breaking down the structure of the sale.
First, we need to find out where our prospect is at with their business.
Last, we want to find out from them, where they want to be.
Now that missing middle part is where you come in. YOU are the bridge between where they are now, and where they want to be.
Lesson 7 Part II: Structure of a Podcast Interview
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The Three Parts of a Podcast Interview:
• Part I: Pre-Interview, before the interview starts, gain permission, builds rapport and trust
• Part II: Understand where they are now and find out what's working for them and what's not
• Part III: Understand where they want to go in their business, their goals, and how they plan to get there
If you're going with a very real, open-style interview, you'll want to ask permission to ask the vulnerable questions and let them know that you like to dig deep and get honest.
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