Lesson Overview
Get clear on your podcast identity pillars which targets and filters your audience and guests to only capture your ideal clients Lesson 3: The Filter
Since your podcast is a business, and the point it so attract more customers, we want to clearly attract our ideal client through clear and strategic podcast identity pillars:
• WHO: Who is your show for? (Audience)
• WHERE: Where are you taking them? (Result)
• WHAT: What will you talk about? (Theme)
• WHY: Why should they listen? (Unique)
Getting clear on this turns your show into a filter which attracts the right customer and listener to you.
