Lesson 14: Structure of a Sales Call

Lesson Overview

Understand the stages of a sales call

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As you go through your sales call, you'll take them through several stages:

• Grab their attention and incite curiosity

• Get permission to ask more questions about their business

• Get them emotional about the pain they're in using an Us vs. Them statement

• Paint them a picture of what it would look like and pitch your idea

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