Lesson Overview
Understanding the Lifetime Value (LTV) of a customer Explaining Lifetime Value (LTV) to your client Lesson 13: Lifetime Value (LTV) of your Customer
The lifetime Value (LTV) of your customer is the profit generated by your customer over time.
For example, if a customer pays you $1500 every month, for 3 years, then their value over their client lifetime is $54k!
This is important to know because if it costs $2000 to get a lead, that may not seem worth it for $1500 every few months, but when you stand back and look at the big picture, you'd surely trade $2k for $54k.
