Lesson Overview
The science behind sales and how your brain works when its being sold to The science-backed process on how to make a sale Lesson 12: Sales Psychology
Most people, when they start to sell to other, sell using logic. The way our brain is wired, doesn't necessarily respond best to that. If you can instead, capture their attention then appeal to the emotional part of the brain, and finally follow up with logic, you'll have a better response.
