Podcast Closing Secrets

Lesson 11: Opening Up for the Follow-Up

Lesson Overview

How to open up lines of communication
How to strategically get them on the phone for a sales call

Lesson 11 Part I: Opening Up for the Follow-Up

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As you wrap up the interview, you'll want to lead with a compliment then ask them what their next step is or what their next challenge is.
Ex: "You're really killing it in the online space right now, so tell me, whats next for you, whats your next challenge to take on?"
This gives you some great intel for later.
Post interview, you may like to send your guests a little thank you present thats customized to them. I've linked the company below that we love to use. They're extremely high quality and really add the touches that show how much you care.
Link to gift company: https://www.imprintcity.com/
Later in the week or month you can contact them again about how you were thinking of them, had an idea, and wanted to know if they wanted to get on the phone.

Lesson 11 Part II: Structuring Follow-Up

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After they receive the gift, and they thank you, they've opened up the lines of communication.
Now you ask them to hop on a call to dive into an idea you had for them.
Remember that even if you don't connect with this at this point in time, you have build a strong relationship that can be leveraged in the future.
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