Understand how podcasting can help build a trusting relationship between you and your guest and really open up the line of communication for future pitches
Lesson 1: Building Trust
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In this first lesson we're talking about how to ethically sell to your podcast guests by first building up a solid foundation of trust with them.
Podcasting is one of the best ways to create trust. It allows you to gain a deep understanding of your guest (and potential client) as well as their business.
At the end of this lesson you should fully understand the concept of setting yourself up for a vulnerable, trusting, and open conversation between you and your guests which, in turn, puts you in a perfect position, down the line, if you want to pitch them.
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