Not sure about a term we mentioned in the program? You can probably find it here in our 28 Day Podcast Profit Lab Glossary.
Not sure about a term we mentioned in the program? You can probably find it here in our 28 Day Podcast Profit Lab Glossary.
Audacity: A free editing audio software
Boom Arm: An adjustable tool connected to a microphone that allows the user to position a mic in a variety of angles
Calendly: A free scheduling software
Content Launch Secrets: A three-day content brainstorming course that allows you to build out content over a year
Core values: 3-4 major fundamental beliefs of a person and/or their business. Serves as the root of all content in their business
Cover Art: A square, branded graphic displayed on iTunes, usually contains your name, podcast show name, a tagline, branding colors, and your photo or a graphic
Day 1 Launch, or Launch Day: the day your podcast goes live to the public
Day 1 Launch Episodes: The 4-8 episodes you publish at once on launch day that indoctrinate your listeners into podcast’s theme
Day 1 launch partners: The 4-8 guests you coordinated with to publish their episodes on launch day and who have agreed to promote your show to their list
Day 1 reviews: The influx of 50+ reviews you plan to accumulate on launch day
Editing suites: Editing audio software such as Audacity and Garageband
Garageband: A free editing audio software
Group Hacker Tool: A piece of software that allows you to go into Facebook Groups and add people to your profile
Hosting: Your podcast needs to live somewhere online. Your podcast host will store all of your podcast files online and also creates your RSS feed.
Intro: A pre-recorded blurb (or sometimes done live every episode) explaining your show, usually set to music and is repeated at the start of every podcast episode
iTunes: A piece of software that lets you add to, organize and play your digital media collection (including songs and podcasts) on your computer, phone, or other device
iTunes Algorithm: iTunes’ proprietary way of ranking based on new subscribers, ratings, and reviews.
iTunes Category: The genre(s) that you choose your podcast to be categorized in. There are 16 overall categories, and 11 of these are broken into subcategories. You can pick up to three.
Launch Week Exposure Techniques: Strategies you will use to attract downloads, subscribers, reviewers, and listeners to your podcast
Launch Week Promotion Strategy: The strategy you will use to gain podcast reviews during launch week
Listener Avatar: Your ideal customer and the type of person who is listening to your show
Macro topics: 12 topics stemming from your core values that serve as main topics for your content for each month
Micro topics: 4-8 topics that stem from each of the 12 macro topics that serve as smaller topics for your content each week of the macro month content
Mixing: the process of editing audio: a source's volume level, frequency content, dynamics, and panoramic position are manipulated or enhanced.
Nano topics: Bullet points that stem from each micro topic, points that you want to touch on when delivering your content for that day/week
Open and closed loops: Open and closed loops are used to build pressure and gather attention. An open loop is kinda like those cliffhangers they drop at the end of Netflix episodes... they open up a problem (loop) and psychologically you want to know the answer, so you watch the next episode to close the loop (get the answer)
Opportunity Cost: A benefit, profit, or value of something that must be given up to acquire or achieve something else. For example: you could spend 10 hours learning audio editing or you could work for those 10 hours and pay someone who can do it and half the time.
Outro: A pre-recorded blurb (or sometimes done live every episode) wrapping up the show and usually includes a call-to-action (rate, review, subscribe, or buy something). It’s often Often set to music and is placed at the end of every podcast episode.
Podcast: Originating from the words iPod + Broadcasting, a recorded audio file available in podcast directories where you can listen or download to your phone or computer. Often produced as a series of multiple episodes which can be received by subscribers automatically
Podcast Assets: Refers to all of the physical items you create when creating your podcast: your cover art image, publicity one sheet, intro, outro, trailer episode, etc.
Podcast Blog: A blog that houses your podcast content (show notes, episodes, blog posts) and allows the listener to listen to your show from the site itself
Podcast Identity Pillars #PIP: The foundation of your podcast. Your #PIP explains the 1) WHO is your audience 2) WHAT are you talking about 3) WHERE are you taking them (end result) and 4) WHY should they listen to you
Podcasting directories: A place to access podcasts. Most commonly: Apple Podcasts (formerly iTunes), Stitcher, Google Podcasts (formerly Google Play), Spotify, and Tunein
Podcast Persona: Your podcasting persona is kinda like your radio or Hollywood persona. You’re typically going to be a more high energy person on video or behind a mic to capture and retain your audience’s attention
Podcast Tour: Your podcast tour is kinda like your Hollywood press tour but for your podcast. You’ll go around to other podcasts and promote your own show. The goal is to get as much exposure as possible for your launch through other people’s networks
PodHACK: A term coined by Jamie Atkinson, where you analyze and “hack” elements of a successful podcast in the name of research that you can bring back to your show, essentially its market research but for podcasts
Pop Filter / Pop Shield: a noise protection filter for microphones
Pressure Launch: A pressure launch is the process of building up momentum for your podcast or product launch. You slowly build up pressure using open loops so that people build up anticipation for your launch. It’s kinda like when a Hollywood movie gets launched, and you see a ton of trailers and hype building up, then they finally release the tickets and a flood of people buy! That’s what you want to achieve
Publicity sheet/ One Sheet/ Guest Podcasting Sheet: Similar to a media kit. A single sheet that you can send to other hosts when applying to be on a show. It describes you, your bio, how to get in contact with you, what questions to ask you, your social reach, etc.
Publishing: Producing content (whether it be through facebook, producing a podcast, etc) also can refer to the act of submitting your podcast to the rss feed.
RSS Feed: Your RSS feed is how your podcast gets distributed online. Your RSS Feed is kinda like your podcast postman. Every time you publish an episode your RSS postman will go and deliver your episode to the different houses (platforms) like iTunes & Spotify. This process is often called Syndication.
Show Notes: Show notes are written text that is included with your podcast content. It’s entered into your podcast host (simplecast) when you upload your podcast episode. Your show notes are syndicated automatically to all of the different podcast platforms like iTunes, Spotify, Stitcher etc automatically. Most people use show notes to give readers a preview or summary of their episode, to tempt them into listening. Show notes often include links to resources.
Simplecast: A podcast hosting, distribution and analytics platform.
Syndication: You’ll hear the word syndication thrown around a lot in the podcasting world. Simply put, Syndication is when your podcast episodes are distributed using an RSS feed to multiple podcast platforms like iTunes, Spotify, Stitcher, etc. Syndication is kinda like the mailman, and your podcast platforms like iTunes, Spotify, Stitcher, etc are kinda like houses. Syndication goes and delivers your podcast episode automatically to the different podcast platforms.
Time Batching or Task Batching: A time-management productivity hack where you organize your schedule with similar tasks or activities together so you can take advantage of your full concentration and save time
Top Charts (Top 100 / Top 200): A ranked list produced by iTunes that show the most popular podcasts in each genre or category based on iTune’s algorithm, based on new subscribers, ratings, and reviews.
Trailer Episode: an 2-3 minute teaser episode covering your podcast identify pillars (#pip-who, what, where, why). It introduces the listeners to your show and provides them with a taste of what your show will be like getting them both excited and interested.
Transcribing: the act of taking spoken speech (a podcast) and putting it into written form (show notes or a podcast blog post)
Zoom: a free and very easy to use, video conference service
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