PROFIT LAB

Day 5: Bold Branding
Day 5: Bold Branding

Lesson Overview

Select Your Main Brand Color

Pick Your Podcast Picture

Doodle Your Podcast Cover Art Design Idea

Finalize Your Guest Outreach Podcast Sheet

Today we bring in an expert in branding, Ruth O’Neill! She shares with us some of the secrets behind using branding to make your podcast stand out. We’ll cover brand colors, fonts & creating a BOLD identity that makes your show stand out.

How Long Should This Lesson Take?

To select your brand color, picture & doodle your podcast cover art design you will typically expect to spend 30 minutes to 2 hours. Finalizing your guest outreach sheet should take you 15-30 minutes.

Homework Assignment...

Pick your MAIN brand color

Pick a podcast Picture (a shoulders up / headshot is often BEST)

Create your podcast cover artwork (or hire someone to do it)

Create Your Guest Podcasting Sheet

#TLDL - Too Long Didn't Listen

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Today is all about creating your final podcast assets and creating a powerful and bold brand.

FAST TRACK LESSON

1. The Power of Bold Branding

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2. Your Branding Choices

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3. The WHO Not The HOW

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Download The Day 5 Worksheet⁠

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The WHO not the HOW

Overwhelmed with the thought of editing your trailer/intro/outro? Don't know where to start when it come to creating cover artwork? Can't imagine editing 8 launch episodes before you launch?

We've been there, and learned our lesson.

We firmly believe in the WHO not the HOW. Please refer to the Additional Packages in the section above if you'd like to outsource work to our professional and trusted team members.

Personally speaking, it takes less time for a professional to edit our podcast episodes or create graphics than it would for us to figure out how to do it...plus I know if I hire a professional it will come out better. Also the time I spent figuring it all out, could be spent making $$ doing what I'm good at. Time is money so we always outsource when we can. It's the secret to scaling.

We've created some additional packages that will help you take some work off your plate as you go through the program! See below.

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Package 1: Done For You: Podcast Cover Art, Publicity Sheet, and Professionally Edited and Mixed Intro, Outro, Trailer Episode, + Music ⁠

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Package 2: 8 Launch Week Episodes + 3 months of editing (20 total episodes)⁠

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At any time you can refer to the Black Book (in the Resource Section under "Other Guides" to find more of our team members and partners we love and trust. It's basically access to our personal rolodex!

Deep Dive Immersion

1. Understanding Color Psychology For Your Podcast Brand with Michelle Lewis (Masterclass)

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Deep Dive Immersion Time Stamps

0:00:01 Call begins

0:02:25 Understanding Color Psychology for your podcast brand with Michelle Lewis

0:07:50 Secret 1 - Your brand or podcast colour has nothing to do with you

0:11:50 Secret 2 - Your brand colour subconsciously attracts or repels your ideal client

0:18:15 Secret 3 - Your brand colour will make you seen as an expert in your field

0:33:00 Question - What about the colour Black?

0:34:10 Question - Are there any questions we should be asking ourselves when we choose our brand colour?

0:35:07 Question - In terms of intentional use of colour, whats some really good advice on how we can use this bold colour that we select and the colour that represents us, in other areas of our marketing?

0:37:16 Question - Are there any particular colours that don’t necessarily go well together?

0:41:00 The Visibility Lounge

0:50:28 Call ends

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Check Out The Visibility Lounge⁠

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2. Bold Branding with Ruth O'Neil (Live Coaching Call)

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Deep Dive Immersion Time Stamps

0:00:08 Call begins

0:10:00 Introduction to Ruth O’Neill

0:11:25 Overview for today’s task - Outline of your cover art

0:12:57 Ruth talks about your cover art & attracting your ideal client

0:16:00 Ruth talks about the various colours and what they symbolise

0:19:42 What is the most important story that is being communicated in your cover art?

0:22:16 How is your logo going to stand out from your competitors?

0:23:15 Make sure that your font is large enough & don’t have too many

0:24:14 Consider the voice that your podcast has & the photo that you display

0:26:05 Ensure that your design communicates your brand voice & message

0:27:40 -----Q&A Starts-----

0:27:55 Question about the type of photo to display

0:32:04 Should we be choosing our own colour and font?

0:38:35 Question about cover art work & text & including your name

0:41:55 With regards to colour, does it matter if you are trying to attract men or women? Are colours masculine or feminine?

0:46:40 What are your thoughts on cover art design with regards to using your face or images?

0:50:05 If you have a co-host, how would you show two photos?

0:51:46 What are your thoughts on adding a different photo for each episode? Is it beneficial?

0:54:12 Is it going to be more appealing to the guest to have their image on the episode?

0:57:14 What are the distinctions between a personal brand and a business brand?

1:01:40 Discussion about logo’s to show on your Podcast cover, so people know where to find you, eg: Apple i-tunes, Spotify, Google play etc

1:03:45 What is a Venn diagram?

1:06:52 Does all of your Podcast resonate with your audience?

1:09:13 Question about the size of cover images and cover art and who you use to host them

1:16:45 Overview of ‘to do list’ for today

1:21:11 Question about reaching out to other Podcasts

1:24:47 How many guests should we plan to have on our show?

1:34:12 Call ends

Podcasting Publicity Sheet

Today is all about creating your podcasting publicity sheet through Canva so you can easily give it to potential hosts and get on more shows!

If you haven’t already, fill out the Publicity Sheet Questionnaire (red button). It's a quick form that gets all your info in one place. The form will email you your answers.

Did You Purchase the 'Done-For-You Graphic Design One Time Offer?

If you have purchased the additional package that comes with graphic design the podcast publicity sheet design is included.

DO NOT fill out the questionnaire below. Instead, please refer to the "Done For You Podcast Assets" Section and fill out the questionnaire found in the "Publicity Sheet" tab.

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Show me the One Time Offers⁠

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Everyone else: please fill out the form below if you want to organize your Publicity sheet answers.

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Publicity Sheet Questionnaire⁠

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After you have your Publicity Sheet answers filled out, you can plop them into the template already made for you in Canva. If you don't have a Canva account, you can get one for free by clicking the button below.

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Signup For Your Free Canva Account⁠

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Watch: How to Use the Publicity Sheet Template

The video below will walk you through how to use the template and create your own Publicity Sheet to send to other Podcast Hosts.

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Access the Canva Publicity Sheet Template⁠

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Example of Finished Publicity Sheet⁠

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Podcast Cover Artwork Design

Creating beautiful cover artwork for your podcast doesn't have to be difficult or expensive. Canva can make a graphic designer out of anyone!

How to Use the Cover Art Template

The video below will walk you through how to use the template and create your own cover art graphic.

NOTE: Please DO NOT edit the the template designs....to get your own copy of these templates, click the button and hit File>Make a copy.

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Access the Canva Cover Art Template⁠

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Example of Finished Cover Art Graphics⁠

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Did You Purchase the 'Done-For-You Graphic Design One Time Offer?

If you have purchased the additional package that comes with graphic design the cover art design is included.

Please refer to the "Done For You Podcast Assets" Section and fill out the questionnaire found in the "Cover Art" tab.

Wishing You Purchased the One Time Offers?

If you have not purchased the one time offer packages and would like to, we'll extend it to you. Further details can be on the sales page, when you click the buttons below.

Package 1: Intro, Outro, Trailer Episode Mixing+ Editing plus Cover Art and Publicity Sheet Graphic Design

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Additional Assets Package 1⁠

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Package 2: Editing of Launch Week Episodes + 3 additional months of editing by Podblade

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Additional Editing Package 2⁠

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Day 5: Bold BrandingDay 5: Bold Branding

Lesson Overview

How Long Should This Lesson Take?

Homework Assignment...

#TLDL - Too Long Didn't Listen

FAST TRACK LESSON

1. The Power of Bold Branding

2. Your Branding Choices

3. The WHO Not The HOW

The WHO not the HOW

Deep Dive Immersion

Deep Dive Immersion Time Stamps

Deep Dive Immersion Time Stamps

Podcasting Publicity Sheet

Podcast Cover Artwork Design

Wishing You Purchased the One Time Offers?

Day 5: Bold Branding
Day 5: Bold Branding