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Week 3

Day 18: Podcast Sales Secrets

Lesson Overview

Identifying Your Perfect Customers to Sell To
Our Facebook Group Posting Strategy That'll Get You Unlimited Guests to Choose From
Creating Your Dream 100 For Your Show
Let’s be honest… most people have no IDEA how to effectively profit from their podcast. And for good reason… there really wasn’t a SUPER SOLID way to do it without an audience… until now.
Today we’re digging deep on EXACTLY what you need to know so that you can profit BIG TIME from your podcast even if you only have a few hundred downloads per episode.
We’ll show you who to reach out to, how to get them on the show, questions you need to ask to pull out their pain points, how to follow up, how to keep the conversation going and the key things you need to know when it comes to building a relationship.

How Long Should This Lesson Take?

To effectively find 10-20 people to target to sell to 1-3 hours (this is an ongoing task) for creating your facebook group post around 10-15 minutes. The process of adding the responses and filtering can take 30 minutes -2 hours depending on responses.

Homework Assignment...

Identify 10-20 People Who Are Your Perfect Target Customer Who You Could Sell Your Service / Product To using the Dream Customer Tracker
​Reach Out to These People to Invite Them Onto Your Show
​Create a Facebook Group Post to Hype your Podcast & Also Attract People to Become Guests on Your Show

#TLDL - Too Long Didn't Listen

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Ready to get money from your podcast?
Perfect, because that's exactly what we are talking about today.
Here are the TLDR Steps:
- Understand your ideal customer and who you want to sell to using the Dream Customer Tracker
- Invite them as guests onto your show to build rapport
- Ask questions during the interview to build that relationship and find out where they are right now in their business and where they want to get to
- Create a bridge from post podcast to future sales call
Check out the videos down below if you're serious about making $$ from your show.

FAST TRACK LESSON

1. The Podcast Sales Secrets Process

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2. How Many Sales Could You Be Closing?

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3. How to Monetize If You're NOT Selling to Businesses

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 Download The Day 18 Worksheet
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 Download The Dream Customer Tracker
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 Podcast Sales Secrets Interview Questions
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DEEP DIVE IMMERSION

1. Podcast Sales Secrets Strategy Deep Dive (Live Coaching Call)

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Deep Dive Immersion Time Stamps

0:00:16 Call starts & overview of monetizing your Podcast
0:16:15 Discussion about monetizing your Podcast & pitching
0:21:03 Batch recording and producing your Podcast interviews
0:23:26 Homework assignment discussion
0:26:34 Dream 100 checklist
0:30:20 Discussion about the pain points of your customers
0:44:35 Discussion about the pre-frame before the interview and the questions
1:03:00 Q&A
1:05:00 Comment about clients who aren’t always interested in just making money, they also need more time, so life goals & getting time back
1:07:00 A story about a bad salesman
1:09:50 A story about various new customers & types of interviews & offering value
1:19:58 Question about interviews & what to talk about (having a purpose)
1:36:05 How often should we post a value post on Facebook in Groups
1:38:05 Question about Group Hacker Tool
1:38:42 Call ends

2. The Podcast Sales Secrets Process

Make sure to go to the Podcast Sales Secrets section of the members area to watch our in-depth videos about the sales secrets method you can follow for your podcast.
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