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Week 3

Day 15: Hypest Hype

Lesson Overview

The Power of a Pressure Launch
How to Plan Out & Create A Powerful PRE-Launch Strategy
Lining Up Your Day 1 Reviews
The start of this week is all about getting you fully prepared for your launch week. This includes building up the HYPE train for your launch!
Hopefully by now you’ve been able to complete some guest interviews on other podcasts to tie in with your podcast launch. Today is going to be the day where you begin to start and understand your launch campaign. 


This includes beginning to hype your launch, strategies to get exposure on your launch week (promotions/competitions), how to go LIVE and build up momentum online and how to build a launch week strategy and giveaway to drive people to a list / waiting page.

How Long Should This Lesson Take?

To fully plan out your 7-day launch week strategy should take approx 30 minutes. Executing on your strategy should take between 15-30 minutes each day.
Preparing your day 1 reviews can take anywhere from 15-60 minutes a day.

Homework Assignment...

Plan Out & Organise Your 7-day Launch Week Strategy
Follow Your 7-Day Launch Week Strategy
Begin to Prepare Your Day 1 Reviews (MOST IMPORTANT)
​Install + Begin to Use 'Group Hacker' Tool

#TLDL - Too Long Didn't Listen

⁠
Loading…
⁠
⁠
Today we're working on getting HYPE!!
By the end of today you'll walk away with a 7-day launch plan in order to promote your show and get the most leverage from your day 1 launch guests.

FAST TRACK LESSON

1. How to Hype Your Podcast Launch & Get People Begging You For The Chance to Review Your Show

⁠
Loading…
⁠
⁠

2. Your 7-Day Action Plan to Promote Your Podcast

⁠
Loading…
⁠
⁠
⁠
⁠
⁠

Improve Your Facebook Engagement With Friend Filter

Friend Filter is our #1 recommended Facebook add-on. Using it alongside our Group Hacker tool allows you to massively increase your engagement on your personal Facebook profile & inside other Facebook groups.
⁠
 Get Friend Filter HereRemove any friends who're not engaging on your profile on autopilot
⁠
⁠

3. Preparing Your Day 1 Reviews

⁠
Loading…
⁠
⁠
⁠
 Download The Day 15 Worksheet
⁠
⁠
⁠
 Launch Lab Roadmap
⁠
⁠
⁠
7 Day Launch Strategy (Google Sheets)Plan out your launch strategy here
⁠
⁠
⁠
Podcast Launch Review Sheet (Google Sheets)Keep track of your reviews for your day 1 launch
⁠
⁠

DEEP DIVE IMMERSION

1. How to Implement Your Hypest Hype Strategy (Live Coaching Call)

⁠
Loading…
⁠
⁠

Deep Dive Immersion Time Stamps

0:00:05 Call starts
0:01:40 Catch up & discussion about the launch
0:21:18 Discussion about launching & hyping up the show
0:23:00 7 day launch week strategy
0:23:20 Plan out & organise your 7 day launch week strategy, including Pdf file
0:23:45 Day 1 reviews
0:24:20 Group hacker tool
0:25:40 4 W’s
0:26:20 Quick story about promoting your show
0:27:50 Ratings & Reviews
0:31:00 Building connections on Facebook
0:35:50 Identifying your target audience again & where are they hanging out
0:36:50 Example of how to find & build your target audience
0:41:20 Discussion about the 7 Day Launch Strategy excel file
0:47:28 Question - Would you recommend I do all my Day 1 interviews on Facebook Live, as I use Blive?
0:57:47 Call endsLesson Overview
The Power of a Pressure Launch
How to Plan Out & Create A Powerful PRE-Launch Strategy
Lining Up Your Day 1 Reviews
The start of this week is all about getting you fully prepared for your launch week. This includes building up the HYPE train for your launch!
Hopefully by now you’ve been able to complete some guest interviews on other podcasts to tie in with your podcast launch. Today is going to be the day where you begin to start and understand your launch campaign. 


This includes beginning to hype your launch, strategies to get exposure on your launch week (promotions/competitions), how to go LIVE and build up momentum online and how to build a launch week strategy and giveaway to drive people to a list / waiting page.

How Long Should This Lesson Take?

To fully plan out your 7-day launch week strategy should take approx 30 minutes. Executing on your strategy should take between 15-30 minutes each day.
Preparing your day 1 reviews can take anywhere from 15-60 minutes a day.

Homework Assignment...

Plan Out & Organise Your 7-day Launch Week Strategy
Follow Your 7-Day Launch Week Strategy
Begin to Prepare Your Day 1 Reviews (MOST IMPORTANT)
​Install + Begin to Use 'Group Hacker' Tool

#TLDL - Too Long Didn't Listen

⁠
Loading…
⁠
⁠
Today we're working on getting HYPE!!
By the end of today you'll walk away with a 7-day launch plan in order to promote your show and get the most leverage from your day 1 launch guests.

FAST TRACK LESSON

1. How to Hype Your Podcast Launch & Get People Begging You For The Chance to Review Your Show

⁠
Loading…
⁠
⁠

2. Your 7-Day Action Plan to Promote Your Podcast

⁠
Loading…
⁠
⁠
⁠
⁠
⁠

Improve Your Facebook Engagement With Friend Filter

Friend Filter is our #1 recommended Facebook add-on. Using it alongside our Group Hacker tool allows you to massively increase your engagement on your personal Facebook profile & inside other Facebook groups.
⁠
 Get Friend Filter HereRemove any friends who're not engaging on your profile on autopilot
⁠
⁠

3. Preparing Your Day 1 Reviews

⁠
Loading…
⁠
⁠
⁠
 Download The Day 15 Worksheet
⁠
⁠
⁠
 Launch Lab Roadmap
⁠
⁠
⁠
7 Day Launch Strategy (Google Sheets)Plan out your launch strategy here
⁠
⁠
⁠
Podcast Launch Review Sheet (Google Sheets)Keep track of your reviews for your day 1 launch
⁠
⁠

DEEP DIVE IMMERSION

1. How to Implement Your Hypest Hype Strategy (Live Coaching Call)

⁠
Loading…
⁠
⁠

Deep Dive Immersion Time Stamps

0:00:05 Call starts
0:01:40 Catch up & discussion about the launch
0:21:18 Discussion about launching & hyping up the show
0:23:00 7 day launch week strategy
0:23:20 Plan out & organise your 7 day launch week strategy, including Pdf file
0:23:45 Day 1 reviews
0:24:20 Group hacker tool
0:25:40 4 W’s
0:26:20 Quick story about promoting your show
0:27:50 Ratings & Reviews
0:31:00 Building connections on Facebook
0:35:50 Identifying your target audience again & where are they hanging out
0:36:50 Example of how to find & build your target audience
0:41:20 Discussion about the 7 Day Launch Strategy excel file
0:47:28 Question - Would you recommend I do all my Day 1 interviews on Facebook Live, as I use Blive?
0:57:47 Call ends
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