PROFIT LAB

Day 1: Podcast Identity Pillars #PIP
Day 1: Podcast Identity Pillars #PIP

Lesson Overview

Learn How to Position Your Podcast to Attract Your Dream Customers

Go Deep Into Your Customer Avatar to Learn Who're You're Wanting to Attract

Understand Why Your Podcast Identity is the Single Biggest Factor to Your Success

We dive into using your Podcast Identity Pillars #PIP to map out your perfect listener & customer using the listener avatar. We also share with you the best practices for using the market research guide to fully research your podcast competition.

How Long Should This Lesson Take?

Filling in the questionnaire & answering the listener avatar is more of a deep-dive activity and could take anywhere from 1 to 3 hours. PODhacking 5 of your competitors should take no longer than an hour.

Homework Assignment...

Complete the Podcast Identity Pillar #PIP Questionnaire

Outline YourPodcast Identity Pillars #PIP (Who, Where, What, Why)

Answer The Listener Avatar Questions

PODHack 5 Potential Competitors

#TLDL - Too Long Didn't Listen

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One of the MOST important things to do when creating your podcast is to outline it's identity. In today's lesson we'll show you how to create your Podcast Identity Pillars, #PIP.

WHO: Who is your show for? (audience)

WHERE: Where are you taking them? (result)

WHAT: What will you talk about? (theme)

WHY: Why should they listen? (unique)

You'll sometimes hear me refer to the Podcast Identity Pillars (#PIP) as the 4W's, our Podcast Identity Pillars are heavily influenced by the 4W's method created originally by Zachary Babcock.

Full credit goes to Zach for creating such an awesome system which I know you guys are going to get a TON of value out of inside this program.

FAST TRACK LESSON

1. Understanding Your Podcast Identity Pillars #PIP

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2. Your Listener Avatar Walkthrough & Your Podcast Identity Pillar Questionnaire

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3. Your Day 1 Worksheet Run Through

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Download The Day 1 Worksheet⁠

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Download The Listener Avatar Guide⁠

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Podcast Identity Pillar QuestionnaireYour answers will be emailed to you⁠

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DEEP DIVE IMMERSION

1. Podcast Identity Pillars--Deep Dive Training (Live Coaching Call)

*In our Deep Dive Immersion we'll refer to the Podcast Identity Pillars as the 4W's - Zachary Babcock's Method for getting clear on your podcast audience.

Full credit to Zach for forming this method, sharing it with me on my podcast and inspiring me to create our Podcast Identity Pillars from it.

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Deep Dive Video Time Stamps

0:04:42 Call begins with an introduction from Jamie

0:15:28 Set your launch date

0:16:30 Pre-training - complete 4 W’s questionnaire

0:18:12 Begin the Hype Pre-training

0:22:50 The Importance of the 4 W’s - One answer for each W

0:25:20 Understanding what your show is about & who is your audience? Who can I sell my services to. People who are going to bring you more buyers or they, themselves will buy from you.

0:33:40 So who are your dream customers? Try to be specific.

0:38:20 What are you talking about on your show. Not too specific. The overall theme.

0:44:05 Where are you taking your dream customer? The end result. Be specific.

0:47:07 Why should people listen to you. Be unique.

0:51:29 Listener Avatar walk through

-What are they interested in?

-What do they desire?

-What are they trying to work towards?

-What kind of problems do these customers have?

0:56:45 Where can you find these customers?

0:58:06 How can you attract these customers?

0:58:52 What result do you want to get these people?

1:00:08 Understand about Competitor Research

1:01:33 What core market does your podcast fit into?

-Health

-Wealth

-Relationships

-Spirituality

1:03:45 What sub-market niche does your podcast fit into?

1:06:30 PODHack! What podcasts are currently working in the market right now?

1:07:00 Have you made a list of 10?

1:07:57 What is their hook?

1:09:35 Look at their Story

1:10:18 What Offers are they putting on the podcast

1:11:00 Analyze all this information

1:15:07 -----Q&A Starts-----

1:15-1:17 Skip due to technical problems

1:18:22 I don’t know who my ideal perfect customer is. I’ve never found one, I feel like I need to guess who they are and are likely to be, in as much detail as possible, but I also think I may end up being wrong.

1:26:53 Where can we find your Voxer?

1:26:57 Do your audience & guests have to be the same person?

1:30:50 For discussions sake and also because I can see me having to sell the concept of sharing that vulnerability to potential guests. If I want to attract business owners to share their stories, but they are unfamiliar with what members of the click funnels community have learnt about sharing their vulnerability, how do you sell them on the idea that sharing a vulnerability is a good idea?

1:38:04 If I’m talking to people who are already using funnels, I’m trying to figure out the monetization and how it would work, as I like to talk about the funnel strategy. The people that I’m interviewing will already be using these strategies. My listeners will want to take advantage of the strategies that we are talking about. As they might already be in a position where they have what I’m trying to sell.

1:43:43 Where can we find the homework items?

1:44:50 When trying to figure out my ideal client, it’s hard to figure out their passion.

1:53:04 Call ends

2. PODHack your competitors using websites like Listen Notes & The iTunes official directory.

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Listen Notes⁠

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iTunes Directory⁠

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Day 1: Podcast Identity Pillars #PIPDay 1: Podcast Identity Pillars #PIP