E6PR_Fiverr

Explore

E6PR Proposal
E6PR Proposal

Introduction

Customer demand, distributor promises and applicator development have lead to E6PRs current environment. There is a holistic sense of urgency, associated with increasing competition that now is the time to demand more revenue.

We at Botanical, are excited about the opportunity of supporting E6PR, Jorge, Ricardo & Christina, develop the sales and marketing infrastructure to enable E6PR to go on the offensive, grab more market share and surpass goals. We believe that all relationships should start small and so this proposal lays

⁠

Phase 1: Sprint

Distributor Management and Sales Enablement (1-3 Months)

Objectives

Sales

Learn the existing systems - CRM and sales workflows, including tech stack

Address and capture short-term sales by focusing on converting incoming sales leads. Immediate Revenue.

Test different sales approaches & when to pass off the opportunity to the distributor.

Lead Re-engagement of past sales opportunities. Contact and nurture the thousand-plus leads that have previously come in through the newly implemented sales process.

Build formalized deal flow and process SOP with forecasting. If E6PR doesn’t currently have a platform to handle this, this includes Botanical presenting different platform to leadership, adoption and onboarding.

Enablement

Develop buyer personas based on volumes and applicator need

Hobbyist: 2-3 cases a month

Entrepreneur: 2-3 Pallets a month (craft brewers and owners)

Change Agent: ++ Marketing /Procurement /Owner of global volume brand

Collaborate with marketing to create a portfolio of sales enablement assets for internal use and distributor sales teams to leverage & educate customers

Connections

Develop customers surveys and data collection process for sifting through the feedback.

Support E6PR connect with dedicated customers, speak directly with the best and worst distributor sales reps.

Botanical, alongside internal resources, will get of the house and start understanding and laying the ground work for understanding the market, sales impediments and opportunities. This includes attending E6PRs distributor sales trainings.

Positioning

Learn distributor arrangements, geographies and contracts

Support rolling out a new applicator payment structure and the 24-can pack line extension to distributor with sales assets

Planning

Organize: and present the resource needs and revenue opportunities associated with Phase 2

Manpower, technology, and financial resources for efficient execution

Evolve: Organizational change management is critical in ensuring plans outlined are executed by collecting buy-in and ensuring all voices are heard and prepared for the changes. Behavioral change out of the status quo requires listening and coaching.

Goals:

Boost sales

Enable more sales

Deepen relationships

Optimize Positioning

Plan for Growth

⁠

Phase 2: Offense 3-5 Months, Urgently)

Growth

Filling the newly designed sales process with prospects across priority prospects

Develop targeted marketing and sales campaigns for niche markets, especially craft breweries.

Refine and create customized sales materials for buyer personas:

Hobbyist

Entrepreneur

Change Agent

Tech

Conduct a technical audit and provide recommendations to compliment the B2B sales CMS migration.

Collaborate with E6PR’s technical team to ensure the CRM and other systems are prepared with migration to B-Commerce.

Outbound

Evaluate past marketing efforts, focusing on ROI, and conduct low-cost tests to understand customer behavior.

Leveraging the existing sales data (LTV, CAC & RoAS) kick off testing targeted marketing campaigns to identify the most ROI positive routes to connect to customers. This includes cold outreach.

Ensure CRM and other systems are prepared to support outbound efforts.

Networking

Schedule and support E6PR for in-person meetings at Expo West

Attend industry-specific events, particularly Expo West, to gain visibility and connections.

Note: Drew will already be attending Expo West.

Goals:

Fill Sales Pipeline

Tailor Marketing Campaigns

Audit Tech Infrastructure

Optimize Marketing ROI

Network at Expo West

⁠