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Step 4: Track Pain Points

Use this template to record your audience’s pain points in your chosen topic area and the transformation you will provide them.

Instructions

From your list of communities where your audience hangs out, copy and paste your audience’s exact complaints, hopes and fears (from comments, posts, discussion boards) here. This will help you methodically pinpoint their specific wants and needs.

Then, think how you can solve the problem VERY SPECIFICALLY targeting the most painful aspect of the problem as possible.

Once you’ve got your list of pain points, narrow it down to the 2 or 3 most popular. Take a look at what’s left and decide which one you 1. Have the most authority to teach and 2. Would be most interested in teaching.

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Add pain point

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List of pain points

List of pain points

Community

Pain Point

Transformation / USP

Include in curriculum?

WordPress Quora

"What are some ways to monetize my WordPress blog?"

BAD: I will teach you how to monetize your Wordpress blog

GOOD: I will teach you in 30 days how to use content marketing and Facebook ads to monetize your fashion blog

Blogging on Wordpress FB Group

My blog posts don't feel compelling

...

Wordpress Blog Youtube search

In comments: "What is the best WP template to start with?

...

There are no rows in this table

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➡️ While you track pain points, you should also
`Profile your Audience`⁠
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⁠⁠ Step 4: Track Pain Points

➡️ While you track pain points, you should also Profile your Audience⁠⁠

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Step 4: Track Pain Points

➡️ While you track pain points, you should also
`Profile your Audience`⁠
⁠