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Personas & Buyer's Journey
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All Personas (for B2B these can be Firmographics as well as Personas)
Persona Name
Persona Image
Priority
Description
Add rows as needed ---->
Business Bob
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Marketing Mary
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There are no rows in this table
2
Count
Persona's Journey
Topic
Questions + Answers
Funnel Stage
Related URL
Value
Status
Related to specific persona or firmographic?
Notes
What are 50 educational, industry-related questions your prospects ask in the buying/research process, not around your products and services, but around getting help to solve their business problems/goals in your industry)?
24
What are 10 compelling events or triggers that often lead one of your target personas to actively investigate your products or services?
13
What are 10 or more major industry or economic trends affecting your prospects?
11
Being an expert in your field, if you were in the market for your goods/services, what 10 (or more) key questions you would ask a prospective vendor to help narrow your vendor consideration list?
10
What are 4-6 main alternatives your prospects could choose versus purchasing your products / services? (not head to head competitors, but alternative solutions)
6
What are 10 common misconceptions about your industry?
10
What are the 20 most common questions that your sales team experiences early in the sales process? Unlike the questions you mentioned earlier, these questions are about your business, products, services, etc. vs. general industry questions.
16
What are 20 common sales pushbacks your prospects raise towards the end of the sales process?
20
Other General Persona Notes
Use this section for other notes and/or for other tables if needed.
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