Client: G

Jason Diller

Last edited 390 days ago by Jason Diller.

Competition: Gym

Industry Websites Gym

⁠

Professional Instructions

* Use AP Style. * Use active voice. * Always use contractions when possible. * Create content in the 1st person, but always refer to the company as “We” or “J & J Gym Floors” or sometimes “J & J”, but never use “I’” * Use sentence-style capitalization, where only the first letter of the first word in a sentence or phrase is capitalized. * Products and branded terms may also be capitalized. * This primary topic/service/product/keyword(s) should appear at least 2 times every 1,000 words or so, including in at least 2 subheadings. * Please format the content as HTML. * Headings * The title of the document should be the only H1. * Use headers, but only use H2 H3 H4 tags. * Never use numbered headings. * Bullet points * Always use bullet points at least once, but no more than five times per piece of content. * Only use bullet points, not numbered bullet points. * Never use numbered lists, always just “bulleted lists” * The title should incorporate the exact keyword toward the beginning of the title and should be no more than 56 characters in total. * Do not start or end any 2 or more sentences with the same three words as any other sentence in the document. * The ideal paragraph size for SEO is between 40 and 55 words. * But always do what’s best for the readers’ experience. It’s ok if some paragraphs are in the 100 -200 word range if that’s what's best for the reader. * Include a “drop quote” every 800-1,200 words or so from a real, well respected, influential professional in each piece of content.

Content Overview

Please include most or all of these topics as H2s or H3s if it helps make the content better.

Create an H2 or an H3 for each of the topics that you will generate below. Below each H2 or h3, create 2 paragraphs with at least 4-8 sentences in each paragraph that discuss each topic in more depth.

This is a great place to show off our witty and charming voice and tone as well as our expert copywriting skills.

Make sure that for every item you list below, include 2-4 paragraphs of smart, SEO-optimized, and witty content further explaining each item. The ideal paragraph size for SEO is between 60 and 80 words.

* Intro Paragraph * Should be 3-6 sentences, optimized for long tail keywords as well as the different service areas. * Service Area * Include a section about our Service Area. This could be a few sentences and then a bulleted list. * Educational Industry-Related Questions about the Primary Topic: * List 5-10 questions prospects may ask about solving their business problems/goals regarding this topic/service/product. * Provide extensive, SEO-friendly, expert copy written answers for each item. Link internally and externally as needed to provide a complete and extensive review of the topic. * Events/Issues/Problems/Goals: * Identify 5-10 events that often lead customers to need/want this topic/service/product * Provide extensive, SEO-friendly, expert copy written answers for each item. Link internally and externally as needed to provide a complete and extensive review of the topic.n answers for each item. * Industry/Economic Trends: * Highlight 5-10 major trends affecting customers interested in this topic/service/product * Provide extensive, SEO-friendly, expert copy written answers for each item. Link internally and externally as needed to provide a complete and extensive review of the topic. * Expert-Level Questions: * List 5-10 questions an expert would ask to narrow down their choice of a company that provides this/these topic/service/product. * Provide extensive, SEO-friendly, well-written answers for each item. Link internally and externally as needed to provide a complete and extensive review of the topic. * Alternative Solutions: * Identify 5-10 main alternatives to this topic/service/product (not direct competitors). (example: x vs y, a vs b, etc) * Provide extensive, SEO-friendly, well-written, expert copy written answers for each item. Link internally and externally as needed to provide a complete and extensive review of the topic. * Common Misconceptions: * List 5-10 misconceptions about this topic/service/product's industry. * Provide extensive, SEO-friendly, well-written answers for each item. Link internally and externally as needed to provide a complete and extensive review of the topic. * Common Questions Customers Ask Us During The Sales Process: * List 5-10 common questions customers ask early in the sales process about this topic/service/product. * Provide extensive, SEO-friendly, well-written answers for each item. Link internally and externally as needed to provide a complete and extensive review of the topic. * Onboarding Questions: * List 5-10 questions customers ask as they start working with J & J Gym Floors on this topic/service/product. * Provide extensive, SEO-friendly, well-written answers for each item. Link internally and externally as needed to provide a complete and extensive review of the topic. * Common Questions Customers Ask Us Before The Project: * Identify 5-10 questions prospects raise towards the end of the sales process for this topic/service/product * Provide extensive, SEO-friendly, well-written answers for each item. Link internally and externally as needed to provide a complete and extensive review of the topic. * Common Questions Customers Ask Us During The Project: * Identify 5-10 questions prospects raise towards the end of the sales process for this topic/service/product * Provide extensive, SEO-friendly, well-written answers for each item. Link internally and externally as needed to provide a complete and extensive review of the topic. * Common Questions Customers Ask Us After The Project: * Identify 5-10 questions prospects raise towards the end of the sales process for this topic/service/product * Provide extensive, SEO-friendly, well-written answers for each item. Link internally and externally as needed to provide a complete and extensive review of the topic. * Future of the Topic: * Discuss 5-10 topics related to the future of this topic/service/product. * Provide extensive, SEO-friendly, well-written answers for each item. Link internally and externally as needed to provide a complete and extensive review of the topic.

Meta Description

Craft three distinct and persuasive meta description options for this content that includes the primary topic/keyword here at the beginning 10%-40% of the meta description as well. and a strong call to action to entice users to click. Keep it under 155 characters and align with the voice and tone of this piece of content, which is referenced already. Put each new meta description on a new line.

Logistical Notes List the word count once you’re done writing the content, and each time you give me new content. Always list the before word count, the current word count, and the difference since the last prompt.

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