The aim is to add a link here that takes a customer directly to the details of the service being offered.
The URL for the organisations website is brought through from the details recorded for the provider, but can be updated, if there is a specific URL for the service information.
The system will then hold mulitple web-addresses / sets of information. One for the organisation/provider and then one the service.
Very often services offered by an organisation/provider, have their own information on a separate page or area of the main organisation website.
In many cases websites can be very complex and confusing and difficult to navigate for someone who does not have strong IT skills - or where they are navigating on a phone (increasingly). By adding a direct link you are helping to remove the barriers to people accessing the support they need.