you just got through speaking on innovation and technology. One of the things I noticed that you gave
five building blocks to Innovation.
Why is that important to you and
why did you think that was important to share
with this group here in Berkshire County? So Lever asked me to speak
about innovation inside of an ongoing company. So we often think about
innovation as something startups do,
but in reality every enterprise, whether you're a
startup or somebody who's been in business for a hundred
years, if you're not innovating, you're not advancing, right?
You're not improving your business. And so what I talked about
was that for innovation to exceed, at least in my view
for innovation to, work in an existing company, it
had to be integrated.