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| 1. Quality of product |
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| 2. Competitive pricing |
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| 3. Customer reviews |
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| 4. Advertising strategies |
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| 5. Social media presence |
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| 6. Customer service |
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| 7. User-friendly website |
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| 8. Shipping and delivery |
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| 9. Return and exchange policy |
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| 10. Brand reputation |
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