DMJ

Outreach Plan

CRM

Forms

Why & Mindset

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Forms

Why does a multi-step form work better?

As modern attention spans continue to plummet, the classic contact form doesn't pack enough punch.

Multi-step forms reduce psychological friction & pressure.

People are cautious

People are busy

People are lazy

ALL BENEFITS

Online quote capture that helps you win more work

Our interactive, conversational forms help you stand out, make requesting a quote feel effortless, help you capture more data.

Elevate your user experience

Grow revenue with same web traffic

Reduce website abandonment

More leads at lower costs

Convert more leads into customers

Build trust & increase credibility

Increase marketing & ad ROI

Reduce cost per lead

Empower sales team extra info

Collect higher quality data

Increase leads & quote requests

Portray technological advancement

Reduce admin & manual effort

Reduce spam submissions

Our dynamic quote forms will be the most impactful addition to your business since launching your website.

Mobile First. Fully responsive.

Lead generation & customer engagement at its best

Low Friction Questions First:

Start with simple, non-invasive questions to ease users into the form.

Gradually progress to more detailed inquiries to maintain user engagement.

Easy to Use, Minimal Clicks:

Reduce the number of fields to fill in to streamline the form completion process.

Implement autofill features and clear progress indicators to guide users efficiently.

Mobile-First & Responsive:

Prioritize mobile responsiveness to cater to users accessing the form on various devices.

Ensure that the form adapts seamlessly to different screen sizes for optimal user experience.

Modern, Attractive Design:

Employ visually appealing layouts with a clean design aesthetic.

Use color schemes, typography, and imagery that align with your brand while maintaining a professional look.

Clear Call-to-Action (CTA):

Place a prominent and compelling CTA button to guide users towards form submission.

Use action-oriented language that encourages users to complete the form.

Progressive Disclosure:

Employ progressive disclosure techniques to reveal additional form fields only when necessary.

Prevent overwhelming users with too many questions upfront, enhancing user experience.

Error Prevention and Validation:

Implement real-time validation to help users correct mistakes immediately.

Provide clear error messages and suggestions to assist users in completing the form accurately.

Trust Signals:

Incorporate trust elements such as security badges, privacy policies, and testimonials to build credibility.

Assure users that their information is safe and will be handled securely.

Why does a multi-step form work better?

Multi-step forms reduce psychological friction & pressure.

People are cautious

People are busy

People are lazy

People are cautious

We ask the easy questions first (needs & problems)

Users can click and answer with minimal effort

Visitor can stay anonymous initially

People are busy

People are lazy

People are busy

Why does a multi-step form work better?

Multi-step forms reduce psychological friction & pressure.

We ask the easy questions first (about their needs/problems) in a way that requires minimum effort to answer and allows the visitor to stay anonymous.

Once the visitor has started the process they’re more likely to answer the hard questions later (give their contact details).

Small asks lead to big gains.

Answering questions also ‘agitates the pain‘ and increases motivation to solve the problem.

Multi-step forms also play on the endowed progress effect – a cognitive bias where people become more committed to achieving a goal when they feel they have made progress toward it. When users see they are progressing toward the next step, they are more likely to complete the entire form.

⁠

Business Impact

Website enquiries more than doubled when the updated, modern quote form was introduced.

Without increasing ad budgets

Without increasing website traffic

With no extra marketing campaigns

Before

With standard contact form

76 enquiries in 50-days

After

With new quote form

185 enquiries in 50-days

⁠

Note: this was for one county, not nationally.

In addition to increased enquiries, more data and information was collected on top of contact details e.g. building type, type of pest problem, area of pest problem etc. The sales team is now more informed when contacting each new lead.

Benefits

More enquiries and leads with the same web traffic.

Higher ROI on marketing investments.

Providing a modern, impressive customer experience

Sales team has higher quality leads.

The business looks more advanced then competitors.

Quote Page Stats

38.9% of all visitors to the quote form page answered all questions and submitted their details. Detailed metrics of the funnel allow us to identify where visitors are dropping off and if certain questions may be causing too much friction too early.

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