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1. Marketing Communication Portfolio
The show-and-tell shelf of copywriting, messaging, and content stuff I made!
Dania Samhan
From Communicating Product Value to Shaping It. Senior SaaS B2B Copywriter and Product Marketer With a Mindset Wired for Cross-Functional Value Creation.
Operating from Jordan, Serving 100% Worldwide
Junior Product Manager in Action | Growth Enthusiast
I make ideas clear, articulate how people understand value, and now I’m stepping toward building that value as a Junior Product Manager in action, focused on growth and cross-functional collaboration.
With a background in SaaS strategy and B2B product communication, I have collaborated with marketing, UX, and business teams to ensure that messaging aligns with real user needs. My next chapter? I aim to bring this clarity into the product itself by applying strategic insights in customer discovery, UX, and growth, while balancing both user needs and business goals.
Important Disclaimer: What you’ll find here are copies of my delivered work, crafted to fit each client’s goals, brand voice, and context. Because I’m in the business of writing, not controlling what happens next, you’ll see the work as I delivered it, not always what’s live on the client’s site today. My job is to deliver copy that hits the mark, not to police how it’s used later on or micromanage clients’ choices. Think of me as the compass that helps point your message in the right direction. Think of the copy as the original blueprint: where the words first found their shape and purpose. From there, it’s the client’s turn to build the rest. Once the copy’s in your hands, it’s yours to use, tweak, or high-five as you see fitting. Where you steer it from there is your call, and I’m always here to help you stay on course.
Portfolio
Deliverable Title
Service Offered
Link
Client
Summary
Indorse Website English Copywriting
Website Copywriting
Indorse - Digital Signature Transaction
Professional English copywriting for the Indorse company website, which is a Saudi-hosted platform for digital signature technology and document transaction management solutions to review, sign, and endorse a document in a workflow with convenience.
Indorse Brand Messaging and Value Proposition Communication
Brand Identity and Messaging
Indorse - Digital Signature Transaction
I collaborated with Indorse to develop a brand messaging framework and value proposition that clearly defined their unique position in the Saudi e-signature solutions market. This work ensured that every piece of content; from marketing materials to product messaging, reflected Indorse’s commitment to security, efficiency, and trust, while resonating with local business needs.
Indorse Case Studies
Website Copywriting
Indorse - Digital Signature Transaction
I transformed Indorse’s success stories into clear, concise, and compelling case studies that highlighted real-world impact. Each piece demonstrated how the company’s solutions delivered measurable results for clients, providing potential customers with a credible and relatable view of Indorse’s value.
Indorse Videos Scripts - 1
Campaigns/Ads Copywriting
Indorse - Digital Signature Transaction
I wrote interview scripts that captured the CEO’s insights in a structured and engaging way, ensuring that key messages were communicated with clarity and professionalism. These scripts balanced technical depth with an approachable tone, reflecting both the CEO’s expertise and the brand’s human touch.
Indorse Videos Scripts - 2
Campaigns/Ads Copywriting
Indorse - Digital Signature Transaction
I developed campaign scripts that communicated Indorse’s offerings with precision and relevance. Each script aligned with the company’s broader marketing strategy, focusing on benefits that matter to their target audience, from time-saving features to enhanced security, all while reinforcing Indorse’s position as a reliable partner in digital transformation.
Arabic Translation for Principles of Logo Design Book by George Bokhua
Book Translation
Jabal Amman Publishers
Collaborating with Jabal Amman Publishers, I translated George Bokhua’s Principles of Logo Design into Arabic, ensuring that the clarity, inspiration, and visual essence of the original work were fully preserved. This translation makes an essential reference for designers accessible to Arabic-speaking audiences, bridging global design insights with local creativity.
Arabic Translation for User Experience Design Book by Mark Wells
Book Translation
Jabal Amman Publishers
As part of my collaboration with Jabal Amman Publishers, I translated Mark Wells’ User Experience Design into Arabic, capturing the author’s strategic insights and accessible tone. This comprehensive resource introduces complex UX principles to Arabic readers, supporting a growing community eager to create better digital products and experiences.
Bilingual ProTech Website Copywriting
Website Copywriting
ProTech IT Consltanc via O’ Minus Branding and Marketing Agency
ProTech wanted more than “tech speak”, they needed a voice. I helped this Amman-based IT consultancy break the jargon barrier with crisp, bilingual messaging that spoke both engineer and executive.
For their website, I wrote Arabic and English copy that turned complex IT services into clear value-driven statements, making it easy for corporate clients to say “yes” without needing a translator.
Bilingual ProTech Company Profile Copywriting
Company Profile Copywriting
ProTech IT Consltancy via O’ Minus Branding and Marketing Agency
For the company profile of ProTech, I crafted two versions:
+ A sharp summary profile for quick business intros and RFPs.
+ A detailed profile that walks readers through ProTech’s story, services, strengths, and credibility; minus the fluff, plus the polish.
The result? A tech company that sounds as smart as it actually is, and as trustworthy as it needs to be.
Startovia Website English Content Copywriting
Website Copywriting
Startovia set out to empower MENA’s early-stage entrepreneurs, and needed a website that could do the same. I was brought in via O Minus agency to craft clear, conversion-driven bilingual content that reflects the platform’s mission: to guide founders from fuzzy ideas to structured business readiness.
I developed the website copy from the ground up; shaping Startovia’s messaging across key pages like the homepage, startovian founders behind Startovia, the entrepreneur coaching model, B2B Programs, and founder-focused CTAs. The content emphasized support, momentum, and a no-fluff tone for action-ready startup minds.
The result? A voice that matched the ambition. The founder loved the copy. Though the business paused before reaching launch, the copy I delivered to the client was crafted to speak directly to founders with clarity, intent, tone, and action in mind, aligning with early-stage ventures' need to communicate their value.
LogesTechs Company Profile Copywriting
Company Profile Copywriting
- Delivery and Warehouse Management Software via The Hub Advertising and Marketing Agency
While working with The Hub Agency, I wrote the company profile content for this fast-evolving delivery management software, capturing both the brains behind the tech and the real-world hustle it powers.
The content spoke directly to express delivery providers juggling speed, scale, and rising customer expectations, from parcels to food. It positioned LogesTechs as the tech-first, efficiency-obsessed partner and engine behind smarter, faster, and more reliable operations. From streamlined backend logistics to sharper last-mile experiences, the profile highlighted the software’s value across the entire delivery lifecycle and showcased how it connects every part of the delivery chain.
It wasn’t just about features; it was about connecting the real-world hustle of delivery with the brains behind the tech, in a voice that balanced credibility with operational clarity.
Markestra Website Arabic Copy
Landing Pages Copywriting
Markestra Digital Marketing Agency
I developed the name “Markestra” for this creative digital marketing agency, a blend of “Marketing” and “Orchestra”, to reflect the agency’s mission of harmonizing strategy, creativity, and performance in every campaign.
I wrote a bilingual (Arabic/English) website and landing page copy for Markestra, ensuring every word aligned with their brand’s promise of integrated, results-driven marketing. The content balanced creativity with clarity, capturing the agency’s dynamic energy and commitment to client success.
Markestra Website English Copy
Landing Pages Copywriting
Markestra Digital Marketing Agency
I also crafted the English copy of the landing pages on the website that spoke directly to Markestra’s target audience, balancing persuasive calls-to-action with clear messaging in both languages. The copy was tailored to support the agency’s dynamic campaigns. I ensured the content seamlessly blended Arabic and English, guaranteeing clarity and consistency across all pages while resonating with the local market.
Iraqi Franchise Pitch Copy
Landing Pages Copywriting
An Iraq-based F&B Entrepreneur
I wrote the English copy for a franchise pitch presentation targeting investors and stakeholders interested in Iraq’s restaurant market. The focus was on clarity, persuasion, and idea direction and value communication; shaping the content in a way that helped the audience not only understand the market potential, but also engage with the concept. The result was a concise, credible pitch that sparked inquiries and positioned the idea for real-world traction. Strategic copywriting and pitch positioning are highly involved here.
First Choice Website Arabic Copy
Website Copywriting
An Iraq-based F&B Entrepreneur
I developed the Arabic website copy for First Choice with a tone tailored for post-pandemic Iraqi stakeholders; grounded, practical, and built on trust. Written in 2021, the content focused on the renewed importance of strategic restaurant consulting after COVID-19. From messaging structure to localized value delivery, the Arabic version was designed to connect meaningfully with decision-makers navigating a reshaped F&B industry.
First Choice Website English Copy
Website Copywriting
An Iraq-based F&B Entrepreneur
I wrote the English website copy for First Choice, an Iraqi restaurant consulting company launched in the wake of COVID-19 to help food businesses turn uncertainty into strategy. The content was shaped around a core concept: consulting that speaks the language of both the kitchen and the boardroom. From service descriptions to value communication, every section was crafted to connect with business owners, investors, and hospitality teams looking for clarity, structure, and serious food sense in a changed market.
Baghdad Gate COVID-19 Arabic Manual
Website Copywriting
An Iraq-based F&B Entrepreneur
I wrote the Arabic manual outlining COVID-19 best practices for Baghdad Gate, specifically focused on its collaboration with Iraqi Airways' catering department. The goal was to communicate safety guidelines and operational protocols in a way that was culturally accurate, easy to follow, and aligned with both local realities and international health standards. My contribution to this manual was to help the company speak with responsibility, reassurance when it mattered most, ensuring the content helped teams operate confidently and safely during a highly critical time.
Media and Public-Facing Copy (PR, Speeches) + Brand and Digital Copy (Website, Video)
Multi-format (PR, speeches, web, video)
The Hub Advertising and Marketing Agency
From media-facing PRs to hospitality speeches, I created key bilingual content for brands such as Eagle Hills, Saraya Aqaba, LogesTechs, SawaAid, and more. Whether the goal was public visibility, brand tone, shaping perception, generating engagement, or communicating value clearly across platforms, the content was written to position clients effectively, strengthening their messaging across brand, media, and high-touch channels
Arabic Professional Company Profile
Company Profile Copywriting
Profix for Facility Maintenance via O’ Minus Branding and Marketing Agency
I worked on the Arabic company profile for Profix; a brand that doesn’t just fix things, it redefines how smart maintenance should work. In collaboration with O Minus Agency, I built the content around the idea of an alliance: several expert players teaming up to offer seamless, high-end solutions for homes and commercial facilities.
The profile focused on highlighting the structure of this alliance, the range of specialized services offered, and the added value of working with a unified, innovation-driven provider. The tone was practical and professional, aimed at clearly presenting Profix’s role in elevating service standards in the property maintenance sector.
Omar Abdulhadi Foundation Bilingual Website Copy
Website Copywriting
The Omar Abdulhadi Foundation (OAF) via O’ Minus Branding and Marketing Agency
I crafted the bilingual (Arabic and English) website content for the Omar Abdulhadi Foundation, a nonprofit empowering communities across Palestine, Jordan, and Lebanon. The content is shaped around the founder’s life journey; from a legacy of civic responsibility to a lifelong commitment to giving back. It balances the foundation’s compassionate legacy with clarity and professionalism, bringing their mission (“Turning hope into action”) to life in two languages. In collaboration with O Minus Agency, I structured the content to reflect the foundation’s core pillars: education, social development, culture & arts, healthcare, and research.
The tone was designed to be warm, thoughtful, and credible; honoring the personal story behind the foundation while clearly communicating its mission, programs, and regional impact across Palestine, Jordan, and Lebanon. Both language versions were developed to resonate with diverse audiences while preserving the clarity, consistency, and integrity of the foundation’s message.
Streamling English Website Copy
Website Copywriting
Process Optimization and Operational Excellence Consultancy
I wrote the English copy for Streamling, a process optimization and automation consultancy, positioning them as the bridge between strategy and execution. The tone was smart, clear, and meticulous, turning complex operational challenges into true values that actually resonate.
From “Process Optimization” to “Power Up” automation, each service was explained not just by what it is, but why it matters; all without falling into jargon. The copy guides readers through Streamling’s role in turning business complexity into scalable, streamlined systems, subtly highlighting that their strength lies in the details.
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Additional Important Notes
1) Over time, some direct links or files may become inaccessible. If you spot something missing, I’m here to help you find it. Just click below!
2) Everything you’ll find in this portfolio was born in the pre-AI days, straight from the heart and mind of a human, powered by nothing but creativity, professionalism, curiosity, and a keyboard.
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