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Primary Logo:
– Log paired with “QUANTUM” wordmark.
– To be used on white/light backgrounds. Secondary Logo (Icon):
– The standalone Q mark (without text).
– Ideal for social media icons, favicons, or embroidered applications.
Usage Rules:
– Maintain clear space equal to the height of the “Q” around the logo.
– Do not stretch, rotate, or alter the color.
– Logo should always appear in brand navy or white (knockout).
Montserrat (Google Fonts, free, geometric sans-serif)Bold for headers & logo wordmark.Regular/Medium for subheads.
Open Sans or Roboto (Google Fonts, free, versatile sans-serif)Easy to read on web and print.Use Regular for body, Semi-Bold for emphasis.
Shapes & Lines:
– Use circles, arcs, and connected dots as subtle graphic elements to echo the logo themes of connection, collaboration, and motion.
– Thin lines or node diagrams can be used as background patterns or slide accents.Photography Style:
– Modern, clean, natural lighting.
– Focus on leadership, collaboration, and innovation (people in discussion, modern clinics, abstract details of equipment).
– Avoid stocky, overly literal “eye exam” photos.Iconography:
– Simple line icons in Quantum Navy or Silver.
– Rounded edges to keep in harmony with the “Q” mark.
Stationery: White background, navy logo, accent with silver/gold lines.Presentations: Use navy/white base with accent blue for highlights.Digital (Website / Social): Stick primarily with navy + white, keep gold as a rare highlight for leadership messaging.Merch / Apparel: Embroidered logo in white on navy apparel, or navy on light gray apparel.
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1. Logo
2. Color Palette
To keep the identity clean, modern, and premium:
Add hex codes to the table to compare colors.
Clear template
Core Colors
Color
Hex code
RGB
CMYK
Visual
Reasoning
Quantum Navy
#0A2342
10, 35, 66
85, 65, 35, 40
Deep, trustworthy, professional
Quantum White
#FFFFFF
255, 255, 255
0, 0, 0, 0
Clean, minimal, timeless
There are no rows in this table
Accent Colors
Color
Hex code
RGB
CMYK
Visual
Reasoning
Quantum Blue
#1F4E79
31, 78, 121
74, 42, 0, 53
Energy, innovation
Quantum Silver
#BFC7D5
191, 199, 213
9, 6, 0, 16
Neutral balance, sophistication
Quantum Gold
#CFA349
207, 163, 73
19, 33, 80, 12
Leadership, prestige
There are no rows in this table
3. Typography
Primary Font (Headlines + Wordmark)
Secondary Font (Body Text)
Sample Text
4. Visual System
5. Applications
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