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Business Cards: Always bring physical business cards Spread Out: Head out on the show floor and actively encourage attendees to stop by your boothGather Content: Interview attendees to gather testimonials for Boon and / or publish live content to social media platformsBYO Tech: Bring AppleTV and / or private WiFi Stand Out: Think of a unique way to ensure that Boon reps + swag stand out. i.e. lean into “Referral hires are gold”Get Creative with Booth Activation: Make sure that attendees have a reason to stick around the booth. Examples include: photo booth, resume tips, Book Meetings: Make sure that you’re warming up prospects ahead of time then schedule meetings during the event with the goal of bringing accounts towards closed Engage w/ Partners: Leverage time on the ground to nurture existing partnerships and source new onesThink Beyond the Event: Create exclusive opportunities for key accounts, prospects, and partners to feel like they’re getting star treatment. Examples: happy hours, luncheons, sponsored activities
Materials On Hand
Please contact if you need materials from the office.
@Dakota Younger
What
Quantity
Location
Event Types
Acquisition
Brand
KPI
Demos Booked with ICP
Meetings Booked with target accounts, partners
Sample Events
RecFest
SHRM
HR Tech
Engage Boston
Talent Acquisition Week
Tech Week
Sample Tactics
Booth with acquisition focus
Lead warm-up
Lead nurture
Sponsored activities {HH, Lunch, etc ...}
Booth with awareness focus
Speaking Opportunities
Content generation
Sponsored activities {HH, Lunch, etc ...}
Who should attend?
Sales Leadership
Sales Reps
Marketing Support
Founders
Sales Leadership
Marketing Leadership
2025 Event Lineup
Event
Dates
Attending?
KPI
Tactics
Attendees
Owners
Budget Needed
Talent Acquisition Week
2/3 - 2/6 San Diego
Yes
Acquisition
Booth
Networking
Dakota
Jessica
TaCara
TaCara
$10,000
Tech Week SF
10/7 - 10/13
Yes
Awareness
Networking
Founders
Cesar
Tech Week LA
10/14 - 10/20
Yes
Awareness
Networking
Founders
Cesar
HR Tech 2024
9/24 - 9/26
Yes
Best Practices
Booth
Networking
Lead Nurture
Jessica
Dakota
Ethan
Allison C
Best Practices
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