Skip to content
Jones Effect
WHAT: The ability to refer to others and make people feel part of a group and not singled out.
WHY: People put more stock in the buying decisions of the masses and those they know, more than in their own decision-making abilities.
HOW: Talk in the 3rd person, refer and relate to others who have been in a similar situation to the person, use the word "you" as little as possible.
eg. "Everyone's been getting involved", I'll show you what I've been doing with all your neighbours".
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.