WHAT: The most important impulse factor! Creates value which is higher than the cost. This is the person's drive to want more or less.
WHY: Without greed the other factors don't work, if someone doesn't want it they won't buy it.
HOW: Identify the problem and present the solution, learn the product knowledge so you can do this, high/low, use words such as - only, just, 100%, quick, simple, easy
Want to print your doc? This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
Greed