6 Impulse factors

icon picker
Fear of Loss

WHAT: Getting the person to review the true value vs the cost and then decide whether they want to take action.****
WHY: The fear of loss is greater than the need to gain.
HOW: "We're only in the area today, not sure if you qualify".
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.