5 Steps to a conversation

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4. Close

WHAT

The goal of the close is to drive your conversation to an outcome where the customer makes a decision.

WHY

You want to identify if someone is a yes or a no to determine if you want to continue spending time with that person. A close is not always a sale rather it is directing someone towards making a decision to support or allow you to continue with your day and work your LOA.

HOW

CONFIDENCE
Eye contact - make a connection Stand still
EXCITEMENT
Voice fluctuations - shows enthusiasm
BAD CLOSING
Would you like to sign up?
Are you interested?
Do you like the sound of this?
Can you give me your sort code?
You can think about it. All we are doing today is registering your interest.
GOOD CLOSING
I'm sure like everyone else we can count on your support, right?
Your donation starts today.
First available dates for the installation are __ or __. Which suits you best?
Are you Barclays or Lloyds?
Do you want to keep the account the bills comes from the exact same? Great, what's the sort code?
Yes, today is where we finalise everything and setup your installation date so we can guarantee your promotional rates.
Most people who struggle with closing are simply not breaking the comfort zone that comes with assuming the yes. You increase your likelihood of the customer buying into you message/product the more confident you are.
CLOSE 1: You will get 1 of 3 responses
Yes Fill out the tablet
No Thank them for their time, and walk away
Negative Use Feel, Felt, Found (3 F's)
CLOSE 2 : You will get 1 of 3 responses
Yes Fill out the tablet
No Thank them for their time, and walk away
Negative Use Feel, Felt, Found (3 F's)
CLOSE 3: Thank them for their time and walk away, leave everyone better than you found them.

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