WHAT
On the field we repeatedly come across the same objections. These are not necessarily negatives or non-buyers but questions which, if answered properly, will often result in a sale. Objections can in fact be a buying sign. They key is to learn the replies and techniques which complement them.
WHY
The more effective you get at overturning blocks and objections the further you get through a conversation which can allow you to turn the middle 80% of indifferent people into customers and improve your LOA.
HOW
The key is to learn the different types of blocks and customer objections which exist, and apply the correct overturn technique.