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01 RESEARCH
Instructor
Instructor
Who are you & what do you do in 1 sentence?
Example: "I'm Lucas and I create online courses"
What are your biggest "proof points" proving you can get results? Be Specific. (10 minutes)
Specific, personal success you've created for yourself, and clients. Be as specific as possible. Awards. Biggest months. etc.
Was there a "turning point"/ "moment of desperation" you had to start you on this journey? (5 minutes)
Did your boss say something? Did you go through a bad breakup? Go deep and tell us how you felt in detail.
Tell us your "Heroes Journey". Where you started, and the step--by-step journey you went on to get to where you are now. Be detailed (15 minutes)
Tell us everything. Where you started out, why you weren't happy. And everything you did to "pull yourself out", and find success. Give us your professional journey.
What are the best things that have happened to you because of what you're teaching? Tell us why it's so awesome.
Did you travel the world? Change lives? Buy your dream car?
How did you become an expert? What work went in to get to where you are now?
Years figuring it out? Reading 100+ books?
Along the way, what are the biggest lessons you learned in relation to topic?
Why do you think you've had abnormal success in your field? What's the secret sauce that separates you?
Try not to say "Mindset". Is there specific methods or tactics that only you used?
What are some of the craziest/ biggest stories of people you've worked with over the years? Tell me all the deets!
A specific student or client success?
What do most beginners get wrong in your industry? Explain why it's "wrong".
Maybe it's bad advice. Maybe you see people messing it up.
What's the "Unselfish Reason" you wanted to release this course?
Aside from making $$$$$$$$$$
What methods or advice do you give that usually get an "Ah-Ha" moments from people?
When you're speaking to prospects or people in the target market, is there something about you/ your approach that sets off lightbulbs?
From your experience, what are the best way to sell this product?
No need to re-invent the wheel if you've figured it out already.
What are some specific results that are possible and you could promise in your course?
Launch your business in 7 days. Get your first customer in 14 days. Scale to $100k/mo etc.
In a nutshell, summarise the current process you'd get people to go through to achieve their desired outcomes. Keep it high-level for now.
No need to go deep. Just give us a high-level
Link us to any pre-work you've done on this course.
Outlines? Brainstorming? Existing course? Send us all of it!
Responses won't be saved because this doc is in play modeSubmit
Form Results
Column 1
Column 2
Column 3
Tell us your heroe's journey.
Along the way, what are the bigget lessons you learned in relation to topic?
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Why do you think you've had abnormal success in your field? What's the secret sauce that seperates you?
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What's the "Unselfish Reason" you wanted to release thi course?
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From your experience, what are the best way to sell this product?
What methods or advice to you give that usually get an "Ah-Ha" moments from people?
What are some specific results you could promise in your course?
In a nutshell, summarise the current process you use or give to people on this topic.
What are the best things that have happened to you because of what you're teaching? Tell us why it's so awesome.
Link us to any pre-work you've done on this course.
1
I’m Brian and I help guys new to a city to unlock the social circle and dating life they desire from scratch.
I went from being a complete loner to being invited to paid for yacht charters in Europe with high income friends; and going on 3 dates per week with beautiful women.
It all started when I finally built the courage to stop letting my toxic ex control my life, move to a new city, and level up my game so I could finally live the life I knew I wanted all along.
I was living with my ex girlfriend in Boston Massachusetts's. I was out of shape, isolated, had low self perceived value, no purpose, and lacked courage to take control of my life; so I was clinging to what I had. What I had was a small apartment, a remote job, a girlfriend that did Onlyfans, and her two small dogs that drove me absolutely insane. I was unhappy with what I had chosen to allow my life to become all because I was fearful to take initiative. I let her rule my life and call all the shots. I was the truest version of a simp and a beta male. Eventually, after months of arguing and constant inner battles about where my life was headed, I finally snapped. I made the declaration I'd had enough, I packed up what little belonged to me, and moved to Charlotte NC where my remote job was based out of. This was a monumental step, but what was born was a new problem. I was now truly alone. Nobody knew my name. Nobody cared about who I was. Nobody called to invite me to anything. No girls wanted to date me. I was invisible, like a ghost. What began as a fresh start in a new apartment in a new city, became ground zero for the most profound transformation of my life. I resolved to be proactive and at the cause of my reality. I chose to look at this dilemma as an opportunity, as a blank canvas ready for me to paint my picture from my head. I immersed myself in the world of self improvement. I spent every non-working hour consuming books, courses, and content related to mens self improvement and game. I became addicted to learning, improving my social skills, leveling up my look, and improving my communication skills with women so that I never had to go back to being my old self. I learned everything under the sun about attraction, networking, and mindset. I would take what I learned and put it all into practice that same night or day if I could. Eventually, I started attracting high quality women into my life. What happened then, was other women began to take notice. What happened then was men began to take notice. I kept my foot on the gas. I kept learning, kept improving, and kept parlaying every single win into the next one until eventually my dating life and social circle went into cruise control... Complete autopilot. Now, my problem is deciding which event to attend on the weekend, which female is the most worthy of my attention, and what people bring value to my life and are worth being around.
Along the way the biggest lesson I learned related to this topic is that you don’t have to be a 10/10 for massive success. I am not the best looking guy. I am not the tallest guy. I am not the most jacked guy. I am not the richest guy. I am not the best dressed guy. I may not even be the most confident guy. The door is open for whoever has the gall to walk through it. It doesn’t take anything other than desire and execution to see far above average results.
I became an expert by dedicating myself 100% for two years to get to where I am now. This involved dozens of books. A handful of courses from other coaches. Hundreds of hours of online training videos. A full year of going out three nights per week. Multiple weeks where I went on 4 or 5 different dates at night. Thousands of dollars spent on testing and tweaking strategies and ideas.
The reason I've had abnormal success in my field is because of my unmatched aspiration to learn the skills necessary to achieve my desired outcomes. Unlike other people, if I want something the first thing I'm going to do is start meticulously researching how to get it. Then i’m going to take that rabbit hole all the way to the bottom until I feel like I know everything there is to know on the topic. From there, i’m enthusiastic about taking what i’ve learned and testing it in the real world. The reason I'm more successful than other people is I realize the world is my laboratory. Everything I do is an experiment. I approach life like a mad scientist. Nothing is conclusive until it has been tested. Not just once but with repetition. Most people have too emotional of an outlook on their outcomes. For me, the results in my life are simply an aggregation of data. Identify, learn, test, tweak. There is always fear of failure, but I am more driven by the fear of the unknown. That is because I used to be a failure, and I know what it feels like, so I don’t fear it as much. I fear NOT ever knowing what it means to feel like a true winner. Do you understand?
What people get wrong in my industry was thinking that socializing and approaching strangers was about being a pickup artist and trying to take women home. That can actually be an extremely counter productive strategy and get you a bad reputation. Although I think that cold approach pickup skills are something that need to be learned and understood, the mark of a true professional is when you realize putting women in the friend zone and forming an alliance with them is more powerful.
The reason I want to release this course is because it is a full expression of who I am and what I want to present to the world. It makes me feel full and aligned with my purpose. I have been through so much pain, and I have endured so much struggle, and I have put so fucking much effort into finding solutions, resolving my issues, conquering my deficiencies, and learning like my life depended on it... That if this was the last thing that anybody saw from me I would be happy with that. This is a manifestation of my life's work. This is every everything that I know, and these are the things that have changed my life and made me who I am today.
I have not really had any actual paid clients or students. However I have worked with some people one on one in a non professional setting. An old buddy of mine was still living in the suburbs of Colorado with nothing going on. He saw what I was doing on social media and asked how he could live a similar life. Before he knew it he was moving to Charlotte and I had gotten him a job. I helped him level up his wardrobe and look completely, along with some other mindset tweaks. Now, he’s almost a totally different person inside and out with a thriving social life that makes the old Colorado lifestyle pale in comparison.
I have no experience selling this product myself. I see other coaches mostly trying to schedule calls mostly to sell high ticket 1v1 mentoring.
The biggest AHA moment is realizing that these things that make people successful or give them results you want are a serious of behaviors and skills that you can actually learn. Nobody is better than you, they are simply just ahead of you in their skill development. For example, becoming attractive to women is actually something you can learn how to do. Its just a series of skills and behaviors that you can adopt through intention and repetition.
Get invited to exclusive events every weekend. Go on 2 to 3 dates per week. Land your dream girl. Timeline is tough. I took me about a year before I saw above average results. With the right strategy and execution it could be done in less. We need to get crafty on this part. We could say like “by Christmas, or By summer, or By Spring”. Because that gives people a timeframe that could be far but doesn’t seem far.
Step one, revamp and level up your look. Step two, learn the key mindset shifts that are needed to proceed. Step three, go into the world and begin meeting people. Step four, begin bringing the people that you’ve met together. Step five, build social proof by posting on Instagram. Step six, repeat.
Because of what I learned, i’ve been invited on private yacht charters in Europe for free with high income friends, travelled to places like the Virgin Islands with beautiful women that want to date me, made friends with high status people most only know of from their instagram profile, and been invited to parties with some of the most important people in this city. But most importantly, I broke free from the chains of scarcity, and figured out the path to living a life by design and a life of abundance.
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