01 RESEARCH

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Customer Research

CHAT GPT
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Avatar Details:
Stage of Awareness: Problem Aware
Name: Jake
Gender: Male
Job: Software Engineer
Annual Salary in USD: $90,000
Top 5 Personal Profile:
Favorite movies: Inception, Fight Club, The Social Network, Interstellar, Deadpool
Favorite books: The Subtle Art of Not Giving a F*ck, How to Win Friends and Influence People, Atomic Habits, Rich Dad Poor Dad, Zero to One
Visited websites: Reddit, Quora, Stack Overflow, Medium, LinkedIn
Relevant social media influencers: Gary Vaynerchuk, Tim Ferriss, Elon Musk, Jordan Peterson, Mark Manson
Five Personality Traits: Introverted, Analytical, Driven, Independent, Curious
Five Values: Authenticity, Intellectual Growth, Independence, Achievement, Health
Five Interests: Coding, Fitness, Reading, Video Games, Traveling
Pain Profile
Big Secret Fear: Not being able to fit in or find like-minded friends in the new city
Big Complaint from the Existing Solution: Finding most social networking apps superficial and not useful for creating deep connections
Top 5 Primary Pain Points: Loneliness, Difficulty making new friends, Lack of local knowledge, Social anxiety, Inability to maintain work-life balance
Desire Profile
Big Secret Desire: Being part of a vibrant social circle, leading an exciting and fulfilling social life
Psychographics:
Big Lifestyle Desire: To live a balanced life with ample social interactions and meaningful relationships
Top 5 Primary Desires: Building a social circle, Finding a partner, Exploring the city, Enhancing personal growth, Achieving work-life balance
Top 5 Emotions/Feelings: Loneliness, Anxiety, Curiosity, Ambition, Excitement
Top 5 Beliefs/Identifications: Belief in continuous self-improvement, Identifies as an introvert, Belief in the power of technology, Belief in the importance of relationships, Identifies as a problem solver
Shopping Behaviour
Top 3 Primary Decision Triggers: Quality, Testimonials, Value for money
Purchase Frequency: Monthly online purchases
Prior Purchases: Subscriptions to LinkedIn Learning, Amazon Prime, MasterClass
Average Order Value: $50-$100
Preferred Channels: Online shopping portals, Direct purchase from official websites
Wants
Wants to gain: Confidence, New friendships, Local knowledge, A romantic partner, Personal growth
Wants to be: More outgoing, A respected professional, Socially connected, Culturally aware, A successful urban dweller
Wants to do: Explore the city, Engage in local activities, Meet new people, Learn new skills, Attain work-life balance
Wants to save: Time, Effort, Money
Wants to avoid: Loneliness, Social embarrassment, Feeling left out, Boredom, Wasting time on superficial relationships
Three Dimensional Profile
Seeing: Seeing the city as a stranger, seeing other people forming social circles, seeing opportunities in technology
Thinking: Thinking about how to make new friends, thinking about fitting into the new city, thinking about using technology to solve his problems
Hearing: Hearing about the difficulties of making friends as an adult, hearing success stories of others, hearing about the possibilities of online learning and networking
Feeling: Feeling lonely and anxious, feeling excited about the potential of the new city, feeling driven to improve his social life
Saying: Talking about his challenges in a new city, expressing interest in local events, sharing his journey of self-improvement
Doing: Trying different social networking platforms, reading self-help books, participating in online communities, exploring the city, looking for solutions to his social problems.
Avatar Details:
Stage of Awareness: Solution Aware
Name: Daniel
Gender: Male
Job: Financial Analyst
Annual Salary in USD: $75,000
Top 5 Personal Profile:
Favorite movies: The Wolf of Wall Street, The Big Short, Pulp Fiction, The Matrix, The Dark Knight
Favorite books: Thinking, Fast and Slow, Rich Dad Poor Dad, The Power of Habit, The Intelligent Investor, Sapiens
Visited websites: Bloomberg, Wall Street Journal, LinkedIn, TED, YouTube
Relevant social media influencers: Tony Robbins, Ramit Sethi, Bill Gates, Warren Buffett, Simon Sinek
Five Personality Traits: Ambitious, Outgoing, Disciplined, Rational, Competitive
Five Values: Wealth, Success, Discipline, Knowledge, Adventure
Five Interests: Stock trading, Fitness, Reading, Travelling, Photography
Pain Profile
Big Secret Fear: Missing out on social opportunities because of lack of social circle
Big Complaint from the Existing Solution: Most social networking platforms are not suitable for finding a meaningful network
Top 5 Primary Pain Points: Difficulty building a local network, Lack of a mentor or guide in the new city, Finding it hard to balance work and social life, Feeling excluded in social situations, Feeling stuck in a rut
Desire Profile
Big Secret Desire: To create a network of influential individuals and maintain a thriving social life
Psychographics:
Big Lifestyle Desire: To lead a socially active life where he can leverage his network for personal and professional growth
Top 5 Primary Desires: Establishing a strong social network, Meeting influential people, Learning from experienced individuals, Discovering local events, Gaining a mentor
Top 5 Emotions/Feelings: Frustration, Ambition, Excitement, Aspiration, Eagerness
Top 5 Beliefs/Identifications: Belief in the power of networking, Identifies as an extrovert, Belief in lifelong learning, Belief in work-life balance, Identifies as a career-oriented person
Shopping Behaviour
Top 3 Primary Decision Triggers: Value for Money, Reviews, Efficiency
Purchase Frequency: Regular online purchases
Prior Purchases: Subscriptions to online courses like Coursera, Udemy, Financial Times
Average Order Value: $100-$150
Preferred Channels: E-commerce websites, Direct purchase from the course websites
Wants
Wants to gain: Networking skills, A rich social circle, Local knowledge, A mentor, Balance between work and social life
Wants to be: Well-connected, Respected in his field, Active in local events, Culturally aware, A part of the city
Wants to do: Attend social gatherings, Learn about the city, Meet successful individuals, Network effectively, Discover local events
Wants to save: Time, Effort, Money
Wants to avoid: Social isolation, Missed opportunities, Lack of personal growth, Becoming complacent, Being seen as an outsider
Three Dimensional Profile
Seeing: Seeing opportunities to connect with people, Seeing successful individuals, Seeing social events happening around him
Thinking: Thinking about how to leverage his connections, Thinking about how to become a part of the city's social scene, Thinking about the importance of networking
Hearing: Hearing about networking success stories, Hearing about the potential of social networking, Hearing about personal development courses
Feeling: Feeling ambitious and eager, Feeling slightly frustrated, Feeling excited about the opportunities the city offers
Saying: Talking about the importance of networking, Discussing his goals and aspirations, Sharing his experiences in the new city
Doing: Actively seeking opportunities to meet people, Attending networking events, Trying different social platforms, Exploring personal development courses, Seeking solutions to his networking problems.
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Imagine you are the problem aware avatar. Taking the psychographics, pain profile, desire profile, wants and three dimensional profile into account, Write me a diary entry of at least 1000 words. Use passionate, visceral, emotional language that reveals your deepest feelings, fears and desires.
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ChatGPT
Table 1
Limiting Beliefs/Objections
Empty Column
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"I am an introvert and cannot be successful in social situations."
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"Creating a new social circle is too difficult and time-consuming."
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"People in a new city are not welcoming or interested in making new friends."
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"I lack the necessary social skills to navigate a new social environment."
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"Nobody would be interested in me; I'm just a normal guy."
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"It's difficult to find people who share the same interests as me."
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"I don't have the time to commit to creating a new social circle and dating."
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"Being socially active and attending events might interfere with my professional goals."
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"My past experiences in social situations were negative; this time won't be any different."
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"I'm new to the city, and I don't understand its culture or dynamics yet."
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"It's impossible to go on 2 to 3 dates per week; finding quality dates is hard."
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"Most people in my age bracket are already in established relationships."
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"The city is too big and people are too busy to engage in social activities."
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"Exclusive events are for the elite, I won't fit in or be accepted there."
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"Networking is for extroverts and I'm not charismatic or outgoing enough."
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"The dating scene in the city is competitive, and I won't stand a chance."
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"Finding true connections in a big city is nearly impossible due to the pace of life."
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"I won't be able to handle rejection or the pressure of dating multiple people."
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"Meeting new people and making friends as an adult is harder than it was during my school days."
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"I don't know how to navigate online dating or social networking platforms effectively."
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Table 4
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Notes
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[Primary Goal]: Create a powerful, influential social circle that attracts the type of women you truly desire, effortlessly.
[Primary Complaint]: "I've moved to this new city, and I'm lost. I feel like an outsider, and it’s difficult to meet and connect with women, let alone date them."
[Secondary Goals]:
Make connections that propel both your personal and professional life forward.
Develop rock-solid confidence in social settings.
Master the art of meaningful, impactful conversations.
[Secondary Complaints]:
"I don’t even know where to start when making friends here."
"Nightclubs and bars just aren’t my scene. It feels fake."
"Online dating isn't yielding real connections."
[Promises]:
A step-by-step system to build a magnetic social circle in ANY new city.
Techniques that draw women to you like a magnet, without the sleazy pick-up lines.
The secrets to transforming casual acquaintances into deep connections that lead to passionate nights.
[Benefits]:
Control: Dictate your social life's terms, choosing who enters your inner circle.
Confidence: Exude a charisma that women find irresistible.
Connections: Tap into networks that can lead not only to romantic nights but also lucrative opportunities.
[Objections]:
"I’m not naturally outgoing or extroverted."
"I've tried networking events, and they don't work."
"Isn't this just manipulation?"
[Ultimate Fear]: Spending years in a new city feeling isolated, lonely, and sexually frustrated, watching others effortlessly connect and share intimate experiences.
[False Solutions]:
Binging on pick-up artist videos that promise overnight transformations.
Blindly attending every meetup group, hoping to stumble upon the right crowd.
Spending a fortune on bars and nightclubs, only to end the night empty-handed.
[Mistaken Beliefs]:
"Women are only attracted to looks and money."
"You need to be born with charisma to attract women."
"You can’t change your social status."
[Expensive Alternatives]:
Hiring personal coaches that cost thousands per session.
Joining elite clubs with exorbitant membership fees.
Moving repeatedly, chasing the illusion of a "better" city.
The Bottom Line: Every man who steps foot into a new city has the potential to own his social narrative. With the right strategy, you won’t just survive in your new environment, you’ll thrive – building genuine connections, unforgettable nights, and the passionate encounters you truly desire. Leave behind the loneliness, uncertainty, and sexual frustration. Embrace the path of the modern alpha male.
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