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Brian New City Social Circle Bible
PROGRESS TRACKER
00 CALLS
01 RESEARCH
02 BIG IDEA & OFFER
03 PRODUCT
04 SHOOT
05 FUNNEL
05 ADS
06 RESCOURCES
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Deliverables:
Get invited to exclusive events every weekend
Go on 2 to 3 dates per week


Module #1) Fix Your Personal Presentation
LooksMaxxing Master Class
What is LooksMaxxing?
refers to the process of maximizing or enhancing one’s physical appearance
the idea is based upon improving what you already have and maximizing it’s potential for perceived level of attractiveness
“I went through the process and it really helped me... just by learning about it and applying it.”
Why is it important?
maximizing your physical appearance to its full potential, is hte quickest and easiest thing to get started with right away
your personal presentation will play a significant role in the overall process of what we discuss further on in the course.
How do you do it?
Haircut
Twice per month
I personally recommend the bald skin fade
Automatically puts you in a category of a confident guy
Teeth
Veneers or Invisalign
Biggest difference maker for me
Facial hair
Grow beard at least 5mm
Scientifically proven to be more attractive
Demonstrates the presence of testosterone
More masculine
More respect from men
More attraction from women
Tan
Hides blemishes and facial acne
Having tanner or darker skin is tied to being more attractive socially. It's just the way it is.
Fitness
Workout at least 5 days per week
15% bodyfat and below
Increased sexual attractiveness
Discipline - Self Respect - Self confidence loop
Fashion
Shop at zara, H&M, and Express for casual
Shop with YoungLA for fitness
Rule of 2’s
Accessories
Chain
Watch
Cologne
Shoes
Instagram Class
Why is Instagram Important?
Networking tool and personal branding tool
Why is a personal brand so important?
people will perceive you as higher status
Instagram is how you take who you are and make it scalable to develop a massive social network.
Social Circle CRM tool
instagram becomes your tool to organize your social life and connections
Follow-up and group chats
Organization of leads
No Doom Scrolling, Micro Learning
How Should You Use It?
Archive scrap book photos (pets, food, etc)
Archive photos with other people in it
Post ONLY YOU
Value signaling bio
Highlights?
Posting and passive value?
Module #2) Ultimate Mindset Starter Kit
Abundance Mindset - Your Secret Weapon
What is the abundance mindset?
psychological concept that refers to a positive and optimistic way of lookng at the world and opportunities
belief that opportunities are plentiful
negates scarcity and neediness
Why is it important?
majority of people are operating from a mindset of scarcity
fear loss, so you won’t achieve the life you want
calculated risk taking and stepping out of comfort zone
behavior doesn’t become conducive to success
How do you achieve it?
gradual process
involves adopting this new perspective and cultivating new habits that align with that
“Getting Over Your Ex” researching how to get over a break-up... a dating coach talked about how men run women out of their lives because they operate from a position of scarcity and needy behavior
if you have a mindset of plentifulness and abundance you are able to exhibit non-needy behaviors
“to you she is this incredible unique unicorn” “but there are many others that may be even better”
Frame 101
What is frame?
frame is short for framework when it comes to conversations and social dynamics
underlying context or perspective from which a person views a situation or interprets an interaction
Ex. someone has a strong mental frame/framework it means they have a clear sense of self and control over the situation
A weak frame is typically marked by someone who is easily swayed and becomes walked over like a doormat. don’t be a pushover...not attractive.. not condusive to building the life you want.
Why is it important?
significantly influences the outcomes of conversations and relationships
How do we build this frame/shift?
knowing your values and beliefs
having a clear sense of what you stand for
building self-confidence through self improvement and goal setting
in every context and interaction there is an underlying frame...when i became aware of this... i started realizing where i can choose to be more passive or choose to be more assertive.... no longer being passive unconsceincly ... operating with a weak frame
when i learned this, I started taking on a more leadership frame
1.understand frame
2. develop a mental framework of leaderships
during social interactions with groups of people
being the one to make suggestions and be the planner and the organizer of where to go
when to leave
where to go next
There is a time and a place! You choose- not about always being assertive and actively adopting the leadership frame
Prize frame
important in the context of dating and romantic relationships
individual sees themselves as the “prize” or valuable entity that is worthy of being persued
it is about identifying and recognizing your own self worth
Assumptive frame
communication style - that shapes your behavior to act as if certain decisions, coditions, or positive beliefs are already agreed upon, true, or accepted
behavior that is exhibited by someone who has previously had a lot of social receptivity
works well when making friends and connections with men and women assuming the best...all is well... behaving in a way that this person or individual is already your friend
The Alpha Male’s Mentality (38:15 in the video- not necessary to include in the course)-Hannah
What is the Alpha Male Mentality?
Prize frame/Depedestalizing women
When we see a beautiful woman we create a fictitious fantasy version of who they must be based off their appearance.
Abundance and Fear of Loss
Outcome independence - ...later on
Self Reliance and Non Neediness
How The Red Pill Will Change Your Life
Reference to the matrix:
blue pill vs red pill
What is the Red Pill?
open the door
It's the waking up to or demystification of female nature.
Why is it important?
really important for me when it came to becoming critical of mainstream narratives of viewpoints i had adopted
ex. relationships there is a lot of how we treat dating and socializing is a function of cultural influences
this is opening the door to explore... having more skepticism and seeking the information to form your own opinions
don’t believe everything the media tells you... don’t be afraid to question even things your parents told you or your teachers
not about being cynical and skeptical... born into a world with prepackaged beliefs ... developing your own beliefs...
creating the package
How to Use Hypergamy To Your Advantage
What is Hypergamy and why is it important?
the beginning to the answer to the question of “what do women want” from a make dating perspective...used frequently in evolutionary psychology to describe a pttern of mate selection particiularly women... preference to choose a partner with a higher education, social, economic status than they do
If it is true that women prefer to date up and not date down...accept that reality as a mand you need to put an emphasis on continually working on becomeing the best version of yourself
to give yourself the best odds of attracting who you desire to attract
The answer to what women want - The best guy they can get.
Two sides to it. The best genetics they can get for their offspring (short term mating strategy) based on looks.
The most parental investment, protection, and provisioning (long term mating strategy) based on status and resources and investment.
Why is it important? - because (assuming that it is true) gives you an idea...places an emphasis
Rule #1, women want a guy they can brag about.
Women want the best guy that they think they can get
Women do not date down, they only date above their SMV
How do you use it to your advantage?
this was a red pill for me... i thought women chose guys based off of how much I wanted them... but in reality that is not the determinator... it is their preferences at the end of the day
because of patterns from evolutionary perspective
by realizing their is a science to attraction .. legitimate science behind it
How to Use Preselection To Your Advantage
Key to my journey was being able to understand this.
What is Preselection?
numerous studies on this..women more likely attracted to men already perceived as desirable to other women
Shortcut for women to figure out who desirable men are
Causes women to feel jealousy and fear of loss
Why is it important?
More choosing signals from them and genuine attraction
key insight into dating dynamics - and how some women choose men
in practice, i used to be very skiddish or fearful that is a girl saw me with other girls, i didn’t want to ruin my chances, but what i didn’t realize , is as long as it is done in a genuine way, you will recieve benefits, gain: social proof, popularity, interest
key distinction
Implementing Delayed Gratification
What is Delayed Gratification?
ability to resist the temptation of immediate reward in exchange for a more substantial long term benefit in the future
Why is it important?
essential for goal achievement
the most meaningful results and changes I made in my life were attributed to sacrifice and self-discipline
A committment to acheive your outcome separates it from the idea that it is going to come instantly...trains a behavior of becoming more long term goal focused.
everything that we will ocver and discussed in the course needs to be followed up with delayed gratification...taking actions and seeing gradual results
Self discipline is the secret access to self respect because of win stacking. Self respect is the secret access to self confidence. Self confidence is the key to excellent results.
Why pride chasing is better than pleasure chasing
They both achieve the same thing, dopamine. However instant gratification often has awful delayed consequences. Pride seeking has virtually zero consequence but the reward is delayed.
Hedonism Trap (find a place for it....)
this is a course about living a more interesting lifestyle and along the way you are going to get those things
can become extremely pleasure seeking and hedonic
a situation can arise ... don’t let immediate pleasure be at the expense of long term fulfillment .. come from a place to find genuine happiness
the goal is to be fulfilled
Social Freedom
What is social freedom and why is it important?
ability to express your thoughts, opinions, and beliefs without censorship
in the beginning, I felt very stifled, what i would do and say, I would hold back a lot...when i learned about social freedom, i become more audacious...maybe even sometimes outrages, but it drew people to me because it is more authentic.
just start doing it...start noticing where you censor yourself, and once in a while and take a risk and say something you wouldn’t normally say and see what happens
authenticity —. draws people to you
Why is it important?
you know you are being socially free when you are saying things you think are funny or important or valuable
Self amusement- it is for you not anybody else
Module #3) Getting Started - Approaching & Opening
Overview of the MCFI Method (the cornerstone teaching of the program)
Meet, Connect, Followup, Invite
there is a framework we will learn and repeat again and again.
break down each one and how to do it
Meet
connect
followup
invite
this course is not about becoming a pickup artist it is about building your social circle
Game Plan
Become the proactive leader who fears no judgment
It begins with you being active and transitions to being passive
Go out at least two nights per week
Same places every weekend (hit 1-2 places - don’t need more)
Know everybody, locals, bartenders, security
Frequent the same venues
now we will dive into each
Step 1: Meet
1. be proactive about your social life and start meeting people
involves going out into the world
at least once a week and talking to strangers
How to Open?
initiating a conversation with someone - start being social
Use observational openers
get good at opening the person next to you in an observational way
notice something unique about them or mention something interesting about their shared environment
Why is it Important?
who we open in the beginning is the basis and foundation for what will later become a massive network of connections
starts from ground zero...this is your foundation
Openers 101
Opening Mindset
every stranger we open is with the intent to add them to our social circle and bring them together with other people
Not to pick up girls - this won’t work if you use it just to hit on girls... we are trying to find connections and friends...
The objective is to input somebody into your social circle system
This method is about being genuine and authentic which will lead to the other things you desire in your life later on
Switch to platonic - talk to girls and guys to become friends
you are making these connections and giving them value
Doing this will lead to:
They’re choosing you
Clear and obvious choosing signals - clear as day
Effortlessly
To give value by creating positive emotion
Outcome Independence
You’re not going to be wondering which ones to try and go out with
Eye Contact 101
Maintain good eye contact
Ex. I used to always be looking away from them in the beginning , but it draws people in and creates better connection
don’t look down all the time
Mirror Neurons and Emotional state transference: a study that shows that humans can pick up subconsciencly how a person is feeling based off of their mannerisms and body language and facial micro expressions... behaving in a nervous way or in a way that is not positive that will map to the other person and it will create that same emotion...if you are not aware of what you are emmitting people can be connecting negative experiences to talking to you
how to do this?
practice cultivating positive emotions
be upbeat
exude positivity and enthusiasm
make people feel what you feel ... and people wanna feel good
Focusing on the color of their eye
High Status Body Language
Why is body language important?
There is a lot of science behind body language
my environment was responding differently to me in a positive way by changing your body language.
Sub communication. People look not as much at was you say as what you do. How do you respond to the environment and how does the environment respond to you?
humans look more at non-verbal queues and behaviors that are associated with good qualities and characteristics
Physical touch
Alpha Male Body Language
good posture
taking up space/expansive positioning
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