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Why We Exist

👁️ Vision

A vision statement is the overall direction of your organization. You may want to include how your product or users align with the work that you do. Here’s a great example:
“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”

🚀 Mission

[Mission Statement] This is the guiding light. Your company’s raison d'être. Unlike annual business goals or quarterly OKRs, a mission is eternal. Keep the mission statement front and center so you never lose sight of it.
Along the way to achieving the mission, it’s important to keep in mind our
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To learn more about how this mission breaks down into more immediate priorities, check out
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Here, you’ll outline the different components of your mission that each support the vision. You’ll want to make it clear what you’re looking achieve as an organization, and you can do that by answering these 4 questions:

“What do we do?” — The mission statement should clearly outline the main purpose of the organization, and what they do.
“How do we do it?” — It should also mention how one plans on achieving the mission statement.
“Whom do we do it for?” — The audience of the mission statement should be clearly stated within the mission statement.
“What value are we bringing?” — The benefits and values of the mission statement should be clearly outlined.

⚖️ Values

“capture the beliefs that we have about how we should conduct ourselves. They help us onboard new band members and show off our culture. They give us ideologies to rally around, and they guide us especially when we face adversity.”
We’re all pioneers.
We’re original and creative in our thinking. To us, innovation is a default mind-set – a hard wired desire to improve things.
We’re all Spotify.
We’re stronger together. The better we collaborate, the more effective we are. When we’re working well across functions, we’re unstoppable.
We mean it.
The best relationships are based on mutual trust and respect. We want to be fair and transparent in everything we do. We don’t micro-manage, we trust each other to do a great job.
We feel it.
We’re proud of what we’ve achieved, and passionate about where we’re going. We like being bold. We’re not afraid of taking big bets, or getting them wrong. We all share a passion to learn and grow.
We say yes to fun.
Let’s be honest, we have bands playing in the office – it kind of sets the tone. We’re a playful company and a playful brand. We always have been. We never take ourselves too seriously.
This can also be found on our website:


We Don't Work Alone

At Mode, we work for people. We build software that's meant to be used, not technology to be admired. We work hard for our coworkers sitting next to us and for our customers around the world. In everything we do, we strive to put the people we do it for first. Product improvements, support tickets, interviews, messages to colleagues—these aren't faceless tasks, but actions with a person on the other end. We want to be kind to them, accept their opinions and differences, and welcome what we can learn from them.
What we build, as a product and a company, isn't our success alone. We benefit from the hard work and sacrifice of others building technology, of those who clean our offices and deliver our packages, and of our friends and neighbors. We're humble and grateful for the opportunity that we have.


A Balanced Responsibility

People rely on Mode to do their jobs, and we take reliability seriously.
Taking our jobs seriously doesn't mean we have to take ourselves too seriously. Even in serious pursuits, there's room for puns and parody Twitter accounts; for flipped chairs and wheel spins; for Taco Bell challenges and toasted coconut cashews with a luscious vanilla layer. We may even say these are serious pursuits. Everyone who works at Mode should feel comfortable prioritizing serious pursuits outside the office, too: finding balance between work life and personal life is important.
Nevertheless, we also recognize that what's fun for some people isn't fun for everyone. A good culture is one that's comfortable, welcoming, and evolving, not one that's required or imposed.


Fight Our Own Biases

We live in a biased world. For many people, the game isn't fair—their boards have a lot more chutes and a lot fewer ladders than our own. Not only should we not forget these disadvantages, but we also should be comfortable acknowledging the privileges we've been afforded.
But we can help make things better, even in small ways. We fight for inclusion, and refuse to forget others simply for being different. We can't ignore how small things—pronouns, stock images, team outings, and meeting agendas—can perpetuate and enforce our biases. Because we won't see all of our own blindspots, we want to remember to learn how we can better from others.


Honest Words, Kindly Delivered

We, like many organizations today, believe in open and transparent communication. Nobody should ever wonder about their progress or the progress of the business—honest questions deserve honest answers.
Transparency and honesty, however, aren't excuses to be unkind. Transparency isn't an end to itself, but is a means to building trust and fostering communication. Cruelty can erode trust and sever connections just as quickly as closed doors.
We know that this list is incomplete and imperfect. But importantly, we don't want to create a perfect document, but a document that encourages reflection and change. We aren't represented by these words, but by the actions that rise from them.

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