When your organization undergoes a strategic planning phase, you should first pick a model or two that you want to apply. This will provide you with a basic outline of the steps to take during the strategic planning process. A model is how an organization takes its strategy and creates a plan to implement it to improve operations and better meet its goals.
How they get to this point requires identifying what the company wants, and how it hopes to achieve those goals in the near term. Once they have that target clearly defined, then it’s a matter of working backward to figure out how to get there.
This, of course, is easy to say and extremely difficult to do. Sometimes the complexity involved in trying to put together a plan to strategically meet your goals can feel like it needs a strategic planning model all its own! That’s why there are classic models already in place to help you accomplish your goals.
Depending on your goals, though, you may want to apply several different frameworks throughout the strategic planning process. Think of it as being focused. There are a lot of distractions that occur every day in every business. Knowing what your topline is helps you prioritize and keep your energies directed on the overall strategy for the company and the right .

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