A GE matrix or McKinsey matrix is a tool that helps executives and other decision-makers prioritize which business units within an organization should be invested further and which should be divested based on the industry attractiveness and strength of each business unit. It can also be used for
are approved and executed by an organization, which is a decision that’s made by executives and the board of directors, as advised by project managers and project management offices (PMOs), who are responsible for their success and ensuring they bring the benefits that are expected.
In simple terms, a GE matrix contrasts the potential benefits of an industry with the current positioning of a business unit to determine whether it will be profitable to invest in it. To do so, you’ll need to analyze variables such as the market size, growth rate, competition level and industry trends. It’s ideal for aligning your
