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What is SEO? A Quick Guide for African Businesses

What does “SEO” Mean?

Important SEO Terms and Concepts

Organic Traffic
Paid Traffic
SEO
SEM
SERP
Backlinks
Google Juice
Robots
Sitemap
Indexing
404

Types of SEO

Technical
On-page
Off-page
Local SEO
Programatic SEO
Search intent
Pain Points
Search Mindset

Myths About SEO in Africa

SEO Doesn’t Work in Africa

SEO Takes Too Long
You Can’t Attribute Revenue to SEO
SEO is Just “Blog Posts”
SEO is Dead
SEO is Inferior to PPC and Ads

Best SEO Tools for Africa

Ubersuggest
ahrefs Webmaster

Best SEO Courses For Africans

SEO MBA by Tom Critchlow

Understanding SEO and AI Search, Chatbots, etc.

SEO vs. PPC

Should You Hire an SEO Agency in Africa?


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