Valuation 1: revenue/profit
Valuation 2: potential subscribers and their value
Valuation 3: search real estate
Migration
Connect to ahrefs to identity salvageable pages based on links, traffic. Audit salvageable pages for internal links and other factors Create “landing pages” on TS.io for redirects of remaining pages Create a “press release” page for Homepage and other misc redirects Design new pages and content hubs on TS for incoming TiA content Map redirects from TiA to TS Install redirect plugin on TiA Check for broken links, pages, internal links, etc. on new TiA pages Delete remaining content on TiA so all pages redirect to TS Do on-page SEO on new TS pages
What about social channels?
TechSafari Notes
1. How many pages/posts does it have? Google says 5,000+. That's a lot to sort through and migrate.
2. What are its monthly organic visitors? SEO tools say under 2,000.
3. What is ad revenue?
4. Do they have an email list? If so, when was the last time they sent an email and what were it's open rate, etc.
What is the goal or purpose for merging the two websites?
Who will manage consolidating and migrating the pages?
Techsafari Structure
Assumptions
Hosting, domain name, email?
Writers?
Will you keep ads?
Account and plugin ownership/shutdown (Cloudflare, )
At Techsafari, we help [your ICP] achieve:
By providing:
Because we believe:
Universal industry pain points/problems What does success like for you in 12 months?
Style guide and editorial rules Customer personas and pain points Competitor and market analysis 
