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The goal is to create a new blog post by repurposing the content of old posts as much as possible and in the fastest time.

We must also follow the template and writing style for the website.

Step 1: Creating a task and Google Doc

Conor creates a task in the Comparitech/ProPrivacy “Not Started” column on Asana and assigns it to the you.
You move the task from “Not Started” to the “Content Brief” column.
Create a Google Doc in the on the company drive by copying one of the following templates:
Rename the new Google Doc blog post keyword/task name.
Fill in the meta information (SEO title, summary section, etc.)
Find the most similar blog posts on the subpage (at least 3). The examples should be about a similar topic to the post you are creating.
Move the task from “Content Brief” to “First Draft”

Step 2: Writing the blog post content

Open the Google Doc, copy and paste the relevant text from the previously published examples. Do this in the “Editing Mode”.
Clear the formatting.
Switch to Suggesting Mode to change the text into a new blog post.
Click on "Suggesting Mode" in the top right corner of the Google Doc
Change the contents of the text following these tips
Change at least one word or phrase in every sentence.
Move the contents of sentences around so they say the same thing in a different order.
Mix and match the text between different source posts to create some variety.
Rewrite the Pros and Cons for each VPN
Source frequently asked questions from Google by inputting the keyword (“best VPNs for STARZ” or “Netflix not working with Hulu”) and finding 2-3 relevant FAQs in the results.
Go to Google and search for the keyword in incognito mode.
Find 2-3 relevant FAQs in the results.
Copy and paste the FAQs into the Google Doc.
Answer the FAQs in a clear and concise way, always recommend the #1 VPN from the post (usually ExpressVPN).

Step 6: Proofread

Proofread the new blog content, checking for grammatical errors, spellings, punctuations, double spaces and paragraphs, etc.

Step 7: Assign to Conor

Assign the task back to Conor, change the due date to 3 days later.
2. Leave a comment mentioning Conor.

Step 8: Further Edits - if any

Conor reviews the suggested changes and provides feedback using the suggestion mode and comments on the doc.
To review the suggestions and make the necessary edits:
Click on "Tools" in the top menu bar.
Select "Review Suggest Edits."
Click on "Show suggested edits."
Open the Google Doc in a new tab.
Make the edits to the text in the new tab.
Keep the Preview "Accept All" window open in the original tab.
3. Re-assign to Conor for the final time.
4. Conor sends the post to ProPrivacy for approval.

Rules to follow

General

The goal for writing is INFORMATIVE.
When copying from related blog posts, make sure you change at least one word/phrase per sentence. You can also rewrite the sentence to mean the exact same thing.
Each paragraph must connect with each other. Try to start a sentence in a way that shows its a continuation of the previous one.
Always be more direct, more authoritative, and more concise.
In the reviews, use “we” instead of “I” when referring to the test team.
Always write in the second person.
Never leave your reader guessing anything.
AI is a key tool for writing. You can use them to detect and correct errors, find alternative words/ phrases. We recommend and .
Always take note of every feedback from Conor’s edit. It would be your reference for future write-ups.
Never refer to the VPNs as “Providers”.
Never refer to readers as “Users” or something similar.
Our write-ups are always “Guides”, never “Articles”.

First List of VPNs

List the VPNs in the same order below with a one sentence summary for each. Make sure that each VPN contains the following keyword:
ExpressVPN - The #1 VPN for X...
Surfshark - A powerful, budget-friendly VPN for X...
NordVPN - An excellent VPN ...
CyberGhost VPN - Beginner-friendly VPN ....
IPVanish - Reliable VPN ...
PrivateVPN - An outstanding VPN ...
AtlasVPN - Newest VPN on the list ...

Quick breakdown of criteria for choosing the recommended VPNs

Adjust based on relevancy to keyword/pain point and be careful with location specific guides
Plenty of servers in the US
Fast, reliable connections
Unlimited bandwidth (there’s no limit to how much you can stream)
Access any content, including popular US streaming sites
Work on numerous devices (Windows PC, Mac, iPhone, Android, and more)
Strong focus on privacy, including strict "no-logs” policies

Mini Reviews

Make sure your pros and cons is relevant to the keyword. Only use pros and cons from the VPN feature list.
Avoid repetition of features in the paragraphs
Each VPN review should be in this format:
VPN NAME
Introduction (1 - 2 sentences). It must contain the relevant keywords from the “first list of vendors” above.
Pros (5-6 points)
Cons (3-5 points)
Paragraph 1 (2 - 3 sentences)
Paragraph 2 (2 - 3 sentences)
Paragraph 3 (2 - 3 sentences)
Paragraph 4 (Money back guarantee). Always state how many days are on the MBG.
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No paragraph must carry two features/ideas

if paragraph one talks about connectivity, paragraph two should talk about security, and paragraph three another feature

FAQ

Ensure you search for the FAQ in incognito mode. This is so that the FAQ generated would be relevant to everyone, not just searches from your location.
The FAQs should always be at least 3.
Always edit the FAQ to fit our writing style and format.
Avoid repetition of points especially when where there are lists and brief description of each listed point e.g. waste of time: this is a waste of time. Both the highlighted point and the brief description are talking about same thing.
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