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Inbound/SEOPPCEmailLinkedInSocial MediaAnything else?
Brand visual kitStyle guide and editorial rulesCustomer personas and pain pointsBusiness planCompetitor and market analysisKPIsSales/inbound funnel and user journey mapsPricing model
Visa GuideBest hotelsBest conference venuesSmall Event venues in ___Best Workshop Venues in _____The Best Evening Activities in Things to do Post-Event in
Notes and Questions
Clarifying Questions
What is the goal of Hallpax V2?
What is the business model of V2?
How will V2 make money?
What inspired you to build V2?
Who is the target user(s)?
Where are they located?
What are the biggest constraint for improving the content, website, on-page SEO, etc.?
What’s the biggest barrier or obstacle to success in 2024?
What are your biggest concerns about your current and previous marketing efforts?
What is the balance between desktop and mobile?
Do you have concerns about the work done so far?
Recap
When did you start Hallpax?
Rebranded in 2019, started 2009
Who has been responsible for marketing so far?
What has been the approach to marketing before we worked together?
What is your understanding of how SEO and blog content works?
Who else is involved in the website and marketing?
Why did you decide on 8 posts per month?
How much are you currently spending on marketing, the website, content, etc.?
How many hours do Mahi and Sofee spend on marketing/blogs?
Main marketing channels
Outbound sales, research,
Referrals from hotels
Bypassing corruption, honest, become the first person
Values - transperancy
Marketing Docs & SOPs
Sales and Revenue
What will drive bigger revenue and growth in 2024 - updated v1 or new build v2?
How do you measure LTV/RPC/AOV?
Where do most of your leads come from?
Who’s taking calls?
If I sent you 10 leads next month, how would you respond?
what common traits do your successful sales calls and clients have?
What are the most common questions you get asked?
Which are your strongest current markets?
Which new markets do you want to expand to?
Hallpax V2 Design
Which pages will be WordPress & which custom?
What kinds of vendors will be included on the marketplace?
What are the biggest constraint for improving the content, website, on-page SEO, etc.?
Why is Yoast not being used?
What is Woo Commerce used for?
Current Status
Sofee and Mahi researching, approving, reading, reviewing, publishing, sourcing images, etc. for 8 posts per month
No SEO performed, just publishing.
Nov Meeting Notes
How do you segment leads?
Walk me through the content process from picking a topic to publishing. Time taken.
Are you using frameworks like KPIs or OKRs?
3 arguments in total
Investing in SEO could provide $X in incremental value/growth
Investing in current pages could provide $X/leads with an cost of $X/year
what does better look like?
context: why do I need access to analytics?
I ask for analytics to ensure you’re....
Why is this important? Images, etc.
What is the goal of the blog posts?
Where are your leads/enquiries coming from?
Cancelling assignments with no notice
Focus on outcomes
Who is responsible for marketing?
What are your strategic goals?
What is the opportunity?
How are you measuring revenue and ROI from the website?
How many enquiries are you getting monthly?
Agreed upon revenue metrics
Show empathy
If we invest in SEO, what might we get in return?
Take full ownership of the website
Instead of focusing on everything, let’s work on these three things to move the needle
90-day plan. what are we doing for the first 90 days of 2024
Previous Posts (Examples to Follow)
Visa Applications
Venue Listings
Single Venue Pages
Hotel Listings
Activities and Things to Do
Transport Guides
General Travel Advisories
Types of Posts for Every Destination
General Writing Rules
Target word count: 1,500-2,000
The blogs are posted under our destination directors name.
He can't start a sentence with Uganda being overlooked.
Our intros must be written as a promo for the destination.
I wish I can write as well as you, I would have made the changes myself:)
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