Skip to content
NavigationFonts, colors, and readabilityCRO and internal linking
Greenspoon
Discovery Call Notes and agenda
Q: What will my role be? SEO or broader strategy? Will I contribute to product pages, blogs, Video, social?
Q: as its an e-com platform, content includes product/category pages.
Q: ow do I mitigate providing loads of value that’s implemented poorly?
“I personally love a one-time audit followed by project-based with very clear KPIs.”
How do I provide an accurate quote
I suggested this call so I can better understand where Greenspoon needs help, what you’re trying to achieve in 2024, and how you see us working together.
I have a quick checklist of questions to run through, and then I’ll provide a quote for two packages at the end.
My AI assistant will be recording the call, too, if that’s okay, so I can give my full attention. You can also share internally with the deck.
Quick recap
Is that still accurate, and how do these relate to your goals for 2024?
Are you happy with your analytics and tracking? How are you finding GA4?
Which areas of content have provided the most success, and which do you want to work on?
Do you have defined KPIs for your content team and external contributors?
Clarifying questions
Current Content Marketing Efforts
Who is currently responsible for your content strategy?
Is the entire team in-house (from manager to writers to VAs)?
Do you have a content strategy document, keyword research, customer personas written?
Do you have a marketing channel you consider your “anchor channel”?
Are you happy with your analytics and tracking? How are you finding GA4?
Which areas of content have provided the most success, and which do you want to work on?
Do you have defined KPIs for your content team and external contributors?
Working Together
What is your goal for us working together?
Are you looking for hands-off strategy and direction, or a “done with you” approach where I work directly with the marketing team?
Where do you see me fitting into the organisation?
Do you want to focus on SEO audit and strategy, or a more broad content strategy that encompasses other content marketing channels, like brand ambassadors, affiliate marketing, YouTube, etc.?
How do you feel about making UX/UI changes to the website to boost performance of content marketing?
Are stakeholders available to interview? Juliet, Daisy, sales and support team, happy recurring customers?
Timeline
When do you want to see results by?
Do you have strict deadlines or KPIs you need to hit?
Are there any upcoming events, product launches, or milestones that your content marketing efforts are tied to?
Budget
Just to confirm you want....
Do you have a budget for all this work?
What is your budget for a content strategy consultant like me?
Do you have a one-time project based budget, or ongoing monthly?
Do you have a dedicated budget for tools and are you using it already on some?
Sprints
Obviously to start anything we have to do #1 or the rest won’t work
Objective, independent
I can review everything from the POV of an SEO expert using data first.
One time
UX/UI audit and report
Cost: $1,000
Includes:
We deliver:
traffic
impressions
kudos
nice PR
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.