Explore

Brand Positioning Package

Ensure your websites ranking, working, and putting you in front of your ICP.

What We Offer?

Predictable, fixed pricing

Short contracts: 6-week, 2-month, 6-month

Proven, data driven methods

Quick wins and low hanging fruit

Roadmap for sustainable growth

Leveraging your competition’s content against them

Content ideas and topics you can implement across channels

Full transparency

Easy-to-follow instructions

Process

Week 1. Content Strategy Workshop

90-minute deep dive with the founder, senior sales, or marketing team to ensure your entire content operation is aligned on company goals, target customers, marketing channels, outcomes, revenue, KPIs, and every other metric.

The content strategy workshop ensures every other step provides maximum ROI and relevant results.

Week 2. Website Audit

We go page-by-page through your entire website to identify technical issues that are blocking you from ranking or indexing correctly on search engines.

We’ll also identify low-quality content, underperforming pages, and quick wins you can implement to immediately boost traffic and conversions without publishing a single piece of new content.

Week 3. Competitor and Market Analysis

We’ll reverse engineer your top competitors’ content strategies and show you how to race ahead of them with superior copy and content.

Week 4. Analytics and Tracking Review

Fed up with Google Analytics 4?

We’ll review your tracking and analytics infrastructure to ensure you’re not missing critical insights, and ensure you’re primed to effectively judge future content marketing efforts, and suggest 3rd party tools to enhance your private data stack.

Week 5. SEO Roadmap & Revenue Projection

Taking everything we’ve learned in previous steps, we’ll provide an actionable roadmap you can use to customer and conversion focused content at your own pace. Pick keywords based on their funnel depth, content type, ease of production, cost, and likelihood to rank quickly. Decide to target keywords with new or updated content, product pages or blog posts, video or written text.

Week 6. Implementation

Most agencies hide their reports and strategies until you sign a 12-month retainer with no guarantee for success.

Not us.

At the end of the sprint, we’ll hand everything over with clear instructions on how to move forward. You can implement in-house or extend your package.

You’ll have three options to proceed:

In-house: You take 100% ownership of the work and outcomes with your internal marketing team

Done with you: We’re available as fractional content managers to train your team, work as your editors, QA your content, and ensure everything is primed for success

Done for you: We take care of the entire process, providing end-to-end content production via batched content packages.

For more details on implementation, see the Add-ons section below.

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Deliverables

Content strategy deck

Website audit report and action items

Analytics audit report amd suggested updates, improvements, and 3rd party tools

SEO strategy worksheet broken into funnel depth, content type (blog post, product page, landing page, etc.), status (updated or new content), and other key details. Includes findings from your Competitor Analysis

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Pricing

The price for this sprint depends on the size of your website (judged by indexed pages), as part of the Website Quality Audit. The more pages we have to review, the more in-depth the audit and report will be.

If you’re a new website or business, the audit will be much quicker.

Pages

Price

Less than 1,000

$3,000

1,000 - 3,000

$3,500

3,000 - 6,000

$4,500

6,000 - 10,000

$6,000

10,000+

Custom

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Add-ons

Complete Content Strategy

3-4 page document that summarizes your entire content strategy across every marketing channel

Price: $500

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UI and UX Audits

We’ll test your website for navigation, load times, fonts, colours, and other visual and user experience elements that impact conversions and performance.

More conversions without a single piece of new content!

Price: Starting from $1,000

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Content Ops and SOPs

Save time, money, and frustration by standardising your content operations for maximum efficiency and results.

Fractional Head of Content

I’ll join your team as a part-time, fixed rate Head of Content for 4-6 months to manage all of the above (and much more).

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