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Product Pricing Scenarios

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Product Pricing Scenarios

How much should you price your product?

An interactive tool to assist with pricing decisions

Colleen Brady

About this document: Use this scenario builder to roughly calculate how much you should price your product to reach revenue goals.

How to use: Fill in the "Variables" section. The "Targets" section will auto-update.

💡 Remember to be realistic with your inputs. For example: 100% of website visitors won't sign upfor your list.

👍👎 Feedback on this doc?

Let me know⁠

. Would love to know how it has helped you or what could be improved.

Variables

How many people visit your site currently on a daily basis?

100

⁠

What percentage of website visitors sign up for your email or newsletter list?

⁠

000

⁠

How many subscribers are on your mailing list?

⁠

What percentage of subscribers do you think will purchase?

⁠

000

⁠

What is your one year revenue goal?

1000

⁠

How much are you thinking of charging for your product or service?

What is the lowest price you might charge?

⁠

What is the mid-point price you might charge?

⁠

What is the highest price you might charge?

⁠

Targets

At the lowest price of

$49

⁠

...

To reach

$1000

⁠

in revenue, you should target growing your mailing list size to

60

⁠

(assuming

3%

⁠

of email subscribers purchase)....

💰 To reach your revenue numbers, you will need yearly sales of:

20

⁠

Which breaks down to monthly sales of:

1.7

⁠

Which breaks down to weekly sales of:

0.4

⁠

📫 You will likely need to increase your mailing list to at least:

10

⁠

You should set a goal of adding this many daily newsletter subscribers:

0.2

⁠

You will likely need this many daily website visitors:

6.7

⁠

At the middle price of

$60

⁠

...

To reach

$1000

⁠

in revenue, you should target growing your mailing list size to

51

⁠

(assuming

3%

⁠

of email subscribers purchase)....

💰 To reach your revenue numbers, you will need yearly sales of:

17

⁠

Which breaks down to monthly sales of:

1.4

⁠

Which breaks down to weekly sales of:

0.3

⁠

📫 You will likely need to increase your mailing list to at least:

1

⁠

You should set a goal of adding this many daily newsletter subscribers:

0.1

⁠

You will likely need this many daily website visitors:

3.3

⁠

At the highest price of

$79

⁠

...

To reach

$1000

⁠

in revenue, you should target growing your mailing list size to

39

⁠

(assuming

3%

⁠

of email subscribers purchase)....

💰 To reach your revenue numbers, you will need yearly sales of:

13

⁠

Which breaks down to monthly sales of:

1.1

⁠

Which breaks down to weekly sales of:

0.2

⁠

📫 You will likely need to increase your mailing list to at least:

N/A

⁠

You should set a goal of adding this many daily newsletter subscribers:

N/A

⁠

You will likely need this many daily website visitors:

N/A

⁠

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