How much should you price your product?
How much should you price your product?
An interactive tool to assist with pricing decisions
About this document: Use this scenario builder to roughly calculate how much you should price your product to reach revenue goals.
How to use: Fill in the "Variables" section. The "Targets" section will auto-update.
💡 Remember to be realistic with your inputs. For example: 100% of website visitors won't sign upfor your list.
👍👎 Feedback on this doc? . Would love to know how it has helped you or what could be improved. Variables
How many people visit your site currently on a daily basis?
100
What percentage of website visitors sign up for your email or newsletter list?
%
000
3How many subscribers are on your mailing list?
50
What percentage of subscribers do you think will purchase?
%
000
3What is your one year revenue goal?
1000
How much are you thinking of charging for your product or service?
What is the lowest price you might charge?
49
What is the mid-point price you might charge?
60
What is the highest price you might charge?
79
Targets
At the lowest price of ...
$49
To reachin revenue, you should target growing your mailing list size to (assuming of email subscribers purchase)....
$1000
60
3%
💰 To reach your revenue numbers, you will need yearly sales of:
20
1.7
0.4
📫 You will likely need to increase your mailing list to at least:
10
0.2
6.7
At the middle price of ...
$60
To reach in revenue, you should target growing your mailing list size to (assuming of email subscribers purchase)....
$1000
51
3%
💰 To reach your revenue numbers, you will need yearly sales of:
17
1.4
0.3
📫 You will likely need to increase your mailing list to at least:
1
0.1
3.3
At the highest price of ...
$79
To reach in revenue, you should target growing your mailing list size to (assuming of email subscribers purchase)....
$1000
39
3%
💰 To reach your revenue numbers, you will need yearly sales of:
13
1.1
0.2
📫 You will likely need to increase your mailing list to at least:
N/A
N/A
N/A
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