Product Pricing Scenarios
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How much should you price your product?

An interactive tool to assist with pricing decisions
About this document: Use this scenario builder to roughly calculate how much you should price your product to reach revenue goals.

How to use: Fill in the "Variables" section. The "Targets" section will auto-update.

💡 Remember to be realistic with your inputs. For example: 100% of website visitors won't sign upfor your list.

👍👎 Feedback on this doc? . Would love to know how it has helped you or what could be improved.

Variables

How many people visit your site currently on a daily basis?
100
What percentage of website visitors sign up for your email or newsletter list?
000
3
%
How many subscribers are on your mailing list?
50
What percentage of subscribers do you think will purchase?
000
3
%
What is your one year revenue goal?
1000
How much are you thinking of charging for your product or service?
What is the lowest price you might charge?
49
What is the mid-point price you might charge?
60
What is the highest price you might charge?
79

Targets

At the lowest price of
$49
...
To reach
$1000
in revenue, you should target growing your mailing list size to
60
(assuming
3%
of email subscribers purchase)....
💰 To reach your revenue numbers, you will need yearly sales of:
20
Which breaks down to monthly sales of:
1.7
Which breaks down to weekly sales of:
0.4
📫 You will likely need to increase your mailing list to at least:
10
You should set a goal of adding this many daily newsletter subscribers:
0.2
You will likely need this many daily website visitors:
6.7

At the middle price of
$60
...
To reach
$1000
in revenue, you should target growing your mailing list size to
51
(assuming
3%
of email subscribers purchase)....
💰 To reach your revenue numbers, you will need yearly sales of:
17
Which breaks down to monthly sales of:
1.4
Which breaks down to weekly sales of:
0.3
📫 You will likely need to increase your mailing list to at least:
1
You should set a goal of adding this many daily newsletter subscribers:
0.1
You will likely need this many daily website visitors:
3.3

At the highest price of
$79
...
To reach
$1000
in revenue, you should target growing your mailing list size to
39
(assuming
3%
of email subscribers purchase)....
💰 To reach your revenue numbers, you will need yearly sales of:
13
Which breaks down to monthly sales of:
1.1
Which breaks down to weekly sales of:
0.2
📫 You will likely need to increase your mailing list to at least:
N/A
You should set a goal of adding this many daily newsletter subscribers:
N/A
You will likely need this many daily website visitors:
N/A

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