Product Pricing Scenarios
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Product Pricing Scenarios

How much should you price your product?

An interactive tool to assist with pricing decisions
Colleen Brady
About this document: Use this scenario builder to roughly calculate how much you should price your product to reach revenue goals.

How to use: Fill in the "Variables" section. The "Targets" section will auto-update.

💡 Remember to be realistic with your inputs. For example: 100% of website visitors won't sign upfor your list.

👍👎 Feedback on this doc?
Let me know
⁠
. Would love to know how it has helped you or what could be improved.

Variables
How many people visit your site currently on a daily basis?
100
⁠
⁠
What percentage of website visitors sign up for your email or newsletter list?
⁠
000
3
⁠
%
How many subscribers are on your mailing list?
50
⁠
⁠
What percentage of subscribers do you think will purchase?
⁠
000
3
⁠
%
What is your one year revenue goal?
1000
⁠
⁠
How much are you thinking of charging for your product or service?
What is the lowest price you might charge?
49
⁠
What is the mid-point price you might charge?
60
⁠
⁠
What is the highest price you might charge?
79
⁠
⁠
Targets
At the lowest price of
$49
⁠
...
To reach
$1000
⁠
in revenue, you should target growing your mailing list size to
60
⁠
(assuming
3%
⁠
of email subscribers purchase)....
💰 To reach your revenue numbers, you will need yearly sales of:
20
⁠
⁠
Which breaks down to monthly sales of:
1.7
⁠
⁠
Which breaks down to weekly sales of:
0.4
⁠
⁠
📫 You will likely need to increase your mailing list to at least:
10
⁠
⁠
You should set a goal of adding this many daily newsletter subscribers:
0.2
⁠
⁠
You will likely need this many daily website visitors:
6.7
⁠
⁠

At the middle price of
$60
⁠
...
To reach
$1000
⁠
in revenue, you should target growing your mailing list size to
51
⁠
(assuming
3%
⁠
of email subscribers purchase)....
💰 To reach your revenue numbers, you will need yearly sales of:
17
⁠
⁠
Which breaks down to monthly sales of:
1.4
⁠
⁠
Which breaks down to weekly sales of:
0.3
⁠
⁠
📫 You will likely need to increase your mailing list to at least:
1
⁠
⁠
You should set a goal of adding this many daily newsletter subscribers:
0.1
⁠
⁠
You will likely need this many daily website visitors:
3.3
⁠
⁠

At the highest price of
$79
⁠
...
To reach
$1000
⁠
in revenue, you should target growing your mailing list size to
39
⁠
(assuming
3%
⁠
of email subscribers purchase)....
💰 To reach your revenue numbers, you will need yearly sales of:
13
⁠
⁠
Which breaks down to monthly sales of:
1.1
⁠
⁠
Which breaks down to weekly sales of:
0.2
⁠
⁠
📫 You will likely need to increase your mailing list to at least:
N/A
⁠
⁠
You should set a goal of adding this many daily newsletter subscribers:
N/A
⁠
⁠
You will likely need this many daily website visitors:
N/A
⁠
⁠

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