Promise Holder: Martin / Alec
CohereDAO Genesis NFTs:
“DAO is not only a sense-making process and governance, but it’s a community” -Marcus
Utility:
Access to DAO channels on Discord Some amount of access to Cohere spaces (i.e 2 weeks/year with 3 months lead time to ensure availability) Tiered access depending on role/reputation within the DAO Discounted or free access to future Cohere Labs / events Access to DAO OS and ability to vote Access to curated resources Ability to create governance proposals Tiered access depending on role/reputation within the DAO
How will we drive value?
Access to educational resources / content repository curated meditations, readings, early registration for workshops etc. with partners (i.e Earth Pulse) Ritual (recurring Discord-native programming) curated workshops and sessions hosted in Discord exclusively for DAO members on a recurring basis this is not meant to take the place of public-facing programming, but create a compelling and engaging membership experience on top of more open programming this can tie into IRL programming at Cohere locations when appropriate interest-based clubs / guilds can host recurring meetings on a weekly or monthly basis some examples of Mochi clubs are: reading club, inquiry (meditation) club, yield farming club, etc. connect with and learn from like-minded DAO members across Cohere’s global network build new relationships within the DAO (professional & personal) draw on DAO tools to facilitate this (i.e Mochi, Intros bot) and maybe build our own tried & true strategy to drive value to holders is to drop them other NFTs! these can be derivative NFTs (i.e a microscopic representation of your seed NFT), relics from trips/events (i.e POAPs), mint-list for partner projects and/or discount mint opportunities Cohere DAO membership as two-sided marketplace...members offer their services, resources and time
Marketing Strategy:
Sync with Communications team!!! Pricing:
This is how we will likely structure genesis NFT pricing:
Total supply: 1,000-3,000 (2,500 as sweet spot)
Distribution: Greenlist has 1-2 week mint period before public mint
Pricing: 0.08-0.25 ETH per NFT
Total revenue: ~400 ETH (assuming 2,500 supply at 0.16 ETH mint price)
note: further collections will be released later building upon genesis NFTs with same or similar utility
Alternate structure (this is likely NOT how we will price the genesis NFT collection, but could be a model for future collections)
Total supply: 25,000
Distribution: Waves (i.e 5 waves of 5,000)
Tiers:
1: 0.08 ETH ~ 75% supply ~ 1,500 ETH revenue 2: 0.222 ~ 20% supply ~ 1,110 ETH revenue 3: 0.5 ETH ~ 5% supply ~ 625 ETH revenue Total revenue: 3235 ETH = $6.5M (assuming $2000 ETH)
to-do: determine logistics of tiered minting if we decide to go that route
to-do: decide if greenlist will receive a discount, and if so, how much?
Minting Mechanisms:
Contract design/standards Mint with ETH (support Metamask + WalletConnect) Option for credit card minting to-do: identify other options...Gemini/NG API?
Greenlist:
Certain individuals will be granted early minting access due to prior engagement/relation to Cohere...we may even consider gifting NFTs or providing free mint opportunities to certain folks...greenlist members might include:
Existing Cohere community members Wefunder investors (not sure if this is tricky legally speaking or not) Members of aligned DAOs and communities (i.e RCLT, Seeds) i.e all core contributors have X number of invites for greenlist Sync with communications team to determine messaging for partners & frens
Metadata & Traits:
Initial ideas:
Core Principle (i.e 1 of 13 principles) Music (different audio samples accompany visual NFT)
More visual traits will flow naturally as the following to-dos are completed:
ideate & conceptualize visuals for seed NFTs determine evolution process for NFTs finalize tier structure for DAO membership and factor into NFT visual design
Inspiration:
extremely thoughtful & comprehensive list of perks great minting UI and landing page built a global brand over a 1.5 year period by slowly rolling out ~25,000 NFTs tiered access/minting mechanics based on prior holdings / engagement hatch from eggs and evolve based on individual choices and in-game activity (i.e feeding and completing quests) distributed both via airdrop and public mint decentralized creative studio...one NFT = one vote community has voted on grants for community artists community/DAO has co-created and released zines, music videos, etc. holders access IRL events, merch, parties (i.e Benny Blanco party in L.A)
What part of the membership experience is most exciting to each of us individually?
Charlie: thoughtful onboarding experience...look to Kernel for inspiration...help Discord experience capture some of the magic of these IRL spaces by creating co-learning space online that captures the pillars of the world that we’re trying to create...allowing magic to emerge and for people to teach each other as you grow within the DAO you unlock new things.. i.e “undergrad/freshman” all the way up to specialized grad school-esque experience remaining open in the philosophical offerings...not just teaching one school of thought Kirsten: in-built education, capacity building, NFTs as educational process themselves...doing through the NFTs partnership with Gaia University? Marcus: bring down the nation state. Hi there, CIA. balance between friction of joining a community (i.e flying to Guatemala)...create more frictionless ways for people to onboard thoughtfully Caroline: tier system is inclusive by design & protects itself from bad actors bad actors unlikely to genuinely participate in community...go through educational journeys...etc Adora: aligned with Charlie/Kirsten on educational experience and breadth of learning/relationships that we can facilitate Martin: LinkedIn-esque system...everyone vouches for each other’s competencies in a decentralized way...building a CV of sorts with real-life, regenerative activities...this becomes more compelling than purely online reputation
Ideation:
How might we: Integrate DAO principles into NFT design such that every governance decision is ultimately aligned with DAO principles/ethos
NFTs act as governance token and entrance point to the CohereDAO. How might we actually build these principles into the core/metadata of the NFTS themselves?
Tarot cart example: when pulling a card you have no way of knowing what you’re going to get. You derive meaning from the cards that you pull. This is reminiscent of NFT minting.
When a Cohere NFT is minted it could contain metadata traits that align it with the DAO’s principles. This acts as an invitation for all DAO members to connect and engage with one of our principles from the time they join.
We can build an educational component around this. DAO members verify ownership of their membership NFT using a tool like . Based on the metadata of their NFT, they are assigned certain roles. If we use the 13 Principles here an example role might be “Listening” or “Listener”. We can draw on existing educational materials and create new ones as needed to create a learning journey around each of our core principles. If a DAO member is verified as holding an NFT with the “Listener” trait, they are automatically granted access to the corresponding materials. Completion of these materials (tracked with a tool like Mochi!) allows them to collect a POAP and potentially level up their influence within the DAO. Completing more of these learning journeys might grant certain perks such as... Creating new governance proposals requiring new members to complete X number of learning journeys before they are allowed to create proposals means they’re more likely to be aligned with our principles We may have 2,500 genesis NFTs, but we may also have first-come-first-serve collections only mintable by folks who have reached certain levels within the DAO (i.e low supply collection of 1/1 art or photography mintable only by folks who have completed ALL learning journeys)
Build reputation / role by completing additional educational journeys (i.e all DAO members can vote on proposals, but only once you’ve completed 5+ of these journeys can you create proposals)
Misc. thoughts:
Badges - some should give you nice perks, but not necessarily move you across the DAO