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Mario Campello
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Resumée

Mario Campello

Experienced product manager with high levels of leadership, entrepreneurship and data-driven inspiration looking to collaborate with a high level team and develop great products together. Also an entrepreneur with many products deployed using PM techniques, some of them generating revenue.
Searching for positions on discovery, innovation and intrapreneurship.

Professional history

Codenuts Technology

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https://codenuts.cc
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2019-2021
Founder of an innovation company that was able to deliver 12 completed products within 16 months using agile methodologies allied with a very transparent and creative environment.
Developed own methodology with 4 custom made rituals and transparency system
Acted as an innovation team for companies such as Nivea and Aji-no-moto
Delivered 280% increase in positive feedback with a WhatsApp bot for a sustainability industry client.
Generated more then 300 financial donations to AACD through a website where people could donate time, as well as money.
As a leader, trained and developed more then 15 professionals in agile skills and created a real bond between people. Our team worked less and delivered more then our competitors.

Alana AI - Artificial Intelligence for Marketing

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https://alana.ai
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2021
Hired as head of education for a period of 60 days, my job was to structure a product marketing team, develop a learning methodology for new clients and create a transparent and high productive environment.
In 60 days we were able to:
Create the first structured and product-led campaign, defining and testing touch points within SaaS product.
Create the first beta testers program, including 20 of the most engaged clients and generating more than 200 itens for product backlog.
Transform a FAQ into a fully featured training course, helping over 2000 clients.
I am proud to say I reverted 2 possible resignations and converted them into productive and important members of the team.

National Industry Confederation (CNI)

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https://cni.org.br
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2018 - 2020
Hired as a product manager to integrate the digital initiatives team. Responsible for products inside the corporation, focused on generating credit for innovation throughout Brazil.
Delivered the first digital product of the company, a chatbot that is able to suggest financing lines for innovation based on the nature and size of companies.
The NAC Bot today has helped over 15.000 businesses to find the best financial plan for expanding and innovating.
In order to make NAC Bot available, traveled to 15 states to negotiate with local federations with a 100% success rate in NAC Bot adoption.

Easy Carros

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Easycarros.com.br
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2017 - 2018
Hired as a marketing manager to structure the sector and afterwards moved to the product manager position.
Hired a CRM tool and structured the sales team to work in a more agile way, increasing client response rate in 60%.
Implemented Kanban strategy into marketing sector with a 230% increase in cycle time in a 2 month period.
Quoted as “the best product experience we’ve had” by the company’s CEO.

Soundy Creative Coding

Founder
2011 - 2018
Software development company with only remote staff.
Developed Landstandard, a match making system for the Texas oil industry. Worked with a squad from 4 different countries and generated more then 1000 contracts for the client.
Developed Climatempo, the most active weather app in Brazil, increasing the user base from 1MM to 3MM in 12 months.
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Other activities

Tera

Mentor - DPL Class
Mentor at Tera Digital Product Leadership Course helping students apply their knowledge to create value faster.
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somostera.com.br
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Podcast

Podnuts - a podcast for Codenuts
Interviews and good moments of thinking about people transformations.
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https://anchor.fm/podnuts
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Reciclar Foundation - NGO

Mentor - Pro-bono
Reciclar Foundation helps low income teenagers to understand and considere entrepreneurship as a career. My role is to support the teams and bring professional advice.
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https://www.reciclar.org.br/
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Bankinho - allowance control for smart parents

Founder - Personal project
Bankinho is a financial education product for small kids. Parents can create a virtual account and manage allowances in a lightweight environment. The focus is to inspire the conversations about money inside families using allowance as a mechanist. Today with more then 600 operational bankinhos.
Live on
bankinho.cc
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Botsy - Whatsapp Marketplace builder

Founder - Personal project
The first whatsapp-based marketplace platform is a personal initiative to help me learn about conversational UX, integrations and retail market.
It's on beta testing in
botsy.com.br
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Betanut - Vote-based feedback software

Founder - Personal project
Betanut is a feedback collector for product teams. Today used by 50 teams, a betanut board offers a question for the user to answer and voting to prioritize. Also has a kanban-style view to serve as a public roadmap.
Live on
betanut.com
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Hard Skills

Certificates and courses

Tera - Digital Product Leadership course
Product discovery, tech and leadership course.
Boston Consulting Group - Digital Innovation Graduate
Digital Transformation strategies, problem solving and industry vision.
Innovation and Entrepreneurship - Scalabl Graduated
Entrepreneurship, discovery and business development.
Dialogflow + Manychat - Udemy
Chatbot building - advanced.
Scrum Foundation - Scrum master certified

Organic Organization O2 - Target Teal
How to implement and energize organic, self managed organizations.

Softwares

Jira, Trello, Photoshop, Figma, After effects, Slack, Adobe CS, Integromat, Zapier, Manychat, Take blip, OBS, Notion, Coda, Fibery, amongst others.

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