Press release

Stage:

Propose

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Note: please continue to evolve this page as we refine our view of the value prop to customers. Make sure to coordinate with your friendly PMM & PS to create a launch campaign brief.

Title

What’s the title of the press release? What are you going to highlight?

Body

In a few sentences, how will we explain the benefits of this solution to our customers or Codans? Please use plain language.

Image/GIF

What mock/image or gif are we likely to highlight? Napkin sketch, gif description or early mock are all great!

⁠

Examples: Mad libs for press releases

Example #1

Title

[ Punchy, sharp version of the value users are getting ]

Body

Today we’re launching [ what customers will see and feel ]! This is important because previously [ problem that customers had before ]. We think that in the future this means customers will [ have an easier time doing X ]. We’re measuring our success by [ key learning or metric ].

Example #2

Title

[ Punchy, sharp version of the value users are getting ]

Body

When [ target customers ] encounter [ XYZ problem ].

They need to be able to resolve it by doing [ use case ].

The core job can be done with an [ existing substitute solution ].

But [ for these reasons ] the existing solution isn’t good enough.

If they don’t solve these problems, [ XYZ are the consequences ] for the customer or others.

So we are building our product to [ do X ].

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